The Moral Lessons of Shakespeares Macbeth :: GCSE English Literature Coursework

Moral Lessons of Macbeth   "Your hand, your tongue look like the innocent flower, but be the serpent undert." (Shakespeare 1.5. 64-66) Throughout Shakespeares Macbeth, things are not always as they seem. fantasy in this play is always present, especially with the main characters - Macbeth and maam Macbeth. dame Macbeth is the most skilled at persuading others, especially her husband, into believe things that are not true. The supra quote, spoken by Lady Macbeth to her husband, shows exactly how manipulative and deceiving she can be. She is telling Macbeth to look and act pure, but to be darkness inside. Macbeth, evidently led by his wife, but in addition by his own ambitions, is likewise guilty of deception. He deceives his best friend Banquo, pouf Duncan, as well as his public. Lady Macbeth and Macbeth also try to use denial and rationalization to deceive themselves. This self-deception leads to grave circumstances for them both. Macbeth is forced into furthe r and further lies, making life difficult and unbearable. Lady Macbeth is also caught in the depths of deception and eventually kills herself. Therefore, it is obvious that the main characters of Shakespeares Macbeth are all negatively affected by the recurring theme of deception. Throughout the play, Lady Macbeth uses her ability to mislead others in many ways. First of all, she decides to use deception to push her husbands ambition to be king. ...Hie thee hither, that I may pour my spirits in thine ear, and chastise with the valour of my tongue all that impedes thee from the golden round...(1.5.25-28)   Lady Macbeth believes that, to be successful in his ambitions, Macbeth must rise above his goodness and accept her evil ways. She knows that the process of making her husband believe what she wants may not be easy. Lady Macbeth has to be cunning, and she is up for the challenge. The thought of being in power - the King and Queen of Scotland - drives her and she cannot be stopped. Lady Macbeth often has to reinforce her immoral beliefs to her husband, giving him a boost. Was the hope drunk, wherein you dressed yourself? hath it slept since, and wakes it now, to look so green and pale at what it did so freely? From this time such I account thy love.

Alexander the Great Essay -- Biography

Humanity has known a few distinguished consolidators of civilizations. black lovage the big is nonpareil of them, and the first to accumulate power in his hand beyond any conquerors envisage. His feats served as guidelines for new(prenominal) rulers like Cesar Augustus and Napoleon, who, by promoter of large military prowess, conquered and ruled most of the civilized world of their times. Alexander was born in 356 B.C., as the son of King Philip II and Olympias. He was taught by the heavy(p) philosopher, Aristotle, inspiring him in the fields of, philosophy and medicine. Although he had a broader view of humanity than that of Aristotles perception, that all non-Greeks, should be treated as slaves. Alexander, after(prenominal) the destruction of his father, King Philip II in 336 BC, was to become the contiguous king of Macedonia at the tender age of 20. Although young, Alexander was determined and willing to become the next great(p) king of Macedonia. Because of his young age Greek cities, who had pledged loyalty to his father, were not certain that they wanted to allow a twenty-year-old boy to lead a kingdom. Also, barbarians from the north and west, whom Philip had repressed, were becoming a threat to Macedonia. Those close to Alexander had recom mended that he let Athens and Thebes go and be careful with the barbarians to prevent them from rebelling. Alexander however, had other plans. So he proceeded north, and drove the barbarians past the Danube River. The rumor of Alexanders supposed death, were being spread through stunned Athens and Thebes, claiming that it was the moment for them to disconnect from Macedonia. enraged by these rumors, Alexander showed up at the gates of Thebes, in 335 B.C., only to find the refusal of surrender by the Thebans. The Thebans direct a small body of soldiers, with whom Alexander sent his own of archers and infantry. The following day, Alexanders general, Perdiccas, attacked the gates. The Macedonians then rushe d into the city, killing almost everyone in sight, including women and children. They continued on and burned the entire city of Thebes to the ground. This display proven as an example to the rest of Greece. Athens quickly rethought their decision of before to not follow Alexander, and chose to come to terms with their new leader. Alexander was determined to acquire the dream of his father, the takeover of the Persian Empire. T... ...ly three quarters of his army to starvation and the harsh conditions of the desert. When the survivors reached the region called Carmania, their fortune changed dramatically as they were welcomed into the prosperous land. Alexander and his men celebrate the end of their ordeal in the desert and traveled in luxury to Harmezeia, where they rejoined Nearchus and his soldiers. Then the whole army marched inland to Persis to rest. In 324 B.C.E., Alexander furthered his kick to receive Macedonian and Persian cultures when he arranged thousands of marriag es between the Greek soldiers and Persian women in Susa. Alexander himself took a second wife, Stateira, one of Darius daughters. In the leap of the kindred year while Alexanders army was stationed in Ecbatana, his best friend, Hephaestion, died of a fever. He was overcome with grief, and he consoled himself by leading a campaign against a family line of brigands called the Cossaeans. The next year, Alexander traveled with his men to Babylon despite numerous threatening omens. The omens were so frequent and ominous that Alexander feared that he had fallen out of prefer with the gods. He died of a fever on June 10, 323 B.C.E. Alexander the Great Essay -- BiographyHumanity has known a few distinguished consolidators of civilizations. Alexander the Great is one of them, and the first to accumulate power in his hand beyond any conquerors dream. His feats served as guidelines for other rulers like Cesar Augustus and Napoleon, who, by means of outstanding military prow ess, conquered and ruled most of the civilized world of their times. Alexander was born in 356 B.C., as the son of King Philip II and Olympias. He was taught by the great philosopher, Aristotle, inspiring him in the fields of, philosophy and medicine. Although he had a broader view of humanity than that of Aristotles perception, that all non-Greeks, should be treated as slaves. Alexander, after the death of his father, King Philip II in 336 BC, was to become the next king of Macedonia at the tender age of 20. Although young, Alexander was determined and willing to become the next great king of Macedonia. Because of his young age Greek cities, who had pledged loyalty to his father, were not certain that they wanted to allow a twenty-year-old boy to lead a kingdom. Also, barbarians from the north and west, whom Philip had repressed, were becoming a threat to Macedonia. Those close to Alexander had recommended that he let Athens and Thebes go and be careful with the barbarians to preve nt them from rebelling. Alexander however, had other plans. So he proceeded north, and drove the barbarians past the Danube River. The rumor of Alexanders supposed death, were being spread throughout Athens and Thebes, claiming that it was the moment for them to disconnect from Macedonia. Infuriated by these rumors, Alexander showed up at the gates of Thebes, in 335 B.C., only to find the refusal of surrender by the Thebans. The Thebans sent a small body of soldiers, with whom Alexander sent his own of archers and infantry. The following day, Alexanders general, Perdiccas, attacked the gates. The Macedonians then rushed into the city, killing almost everyone in sight, including women and children. They continued on and burned the entire city of Thebes to the ground. This display proved as an example to the rest of Greece. Athens quickly rethought their decision of before to not follow Alexander, and chose to come to terms with their new leader. Alexander was determined to achieve th e dream of his father, the takeover of the Persian Empire. T... ...ly three quarters of his army to starvation and the harsh conditions of the desert. When the survivors reached the region called Carmania, their fortune changed dramatically as they were welcomed into the prosperous land. Alexander and his men celebrated the end of their ordeal in the desert and traveled in luxury to Harmezeia, where they rejoined Nearchus and his soldiers. Then the whole army marched inland to Persis to rest. In 324 B.C.E., Alexander furthered his mission to assimilate Macedonian and Persian cultures when he arranged thousands of marriages between the Greek soldiers and Persian women in Susa. Alexander himself took a second wife, Stateira, one of Darius daughters. In the spring of the same year while Alexanders army was stationed in Ecbatana, his best friend, Hephaestion, died of a fever. He was overcome with grief, and he consoled himself by leading a campaign against a tribe of brigands called th e Cossaeans. The next year, Alexander traveled with his men to Babylon despite numerous threatening omens. The omens were so frequent and ominous that Alexander feared that he had fallen out of favor with the gods. He died of a fever on June 10, 323 B.C.E.

Greek Literature :: Greece Literature Poetry Myths Essays

Greek LiteratureThe great British philosopher-mathematician Alfred North Whitehead oncecommented that all philosophy is but a footnote to Plato . A comparable point canbe made regarding Greek literature as a whole.Over a period of to a greater extent than ten centuries, the ancient Greeks created aliterature of such brilliance that it has r arely been equaled and neversurpassed. In poetry, tragedy, comedy, and history, Greek writers createdmasterpieces that have inspired, influenced, and challenged readers to thepresent day.To suggest that all western literature is no more than than a footnote to thewritings of classical Greece is an exaggeration, but it is nevertheless truethat the Greek world of thought was so far-ranging that thither is scarcely anidea discussed like a shot that was not debated by the ancient writers. The only bodyof literature of comparable influence is the Bible.The linguistic process in which the ancient authors wrote was Greek. comparable English,Greek is an Indo-European language but it is far older. Its history can befollowed from the 14th century BC to the present. Its literature, therefore,covers a longer period of clip than that of any other Indo-European language .Scholars have determined that the Greek alphabet was derived from thePhoenician alphabet. During the period from the 8th to the 5th century BC, localdifferences caused the forms of garner to vary from one city-state to otherwithin Greece. From the 4th century BC on, however, the alphabet became uniformthroughout the Greek world.CLASSICAL PERIODThere are four major periods of Greek literature preclassical, classical,Hellenistic-Roman, and Byzantine. Of these the most significant full treatment wereproduced during the preclassical and classical eras.Epic TraditionAt the beginning of Greek literature floor the two monumental works of Homer,the Iliad and the Odyssey. The figure of Homer is shrouded in mystery.Although the works as they now stand are credited to h im, it is certain thattheir roots tump over far back beforehand his time (see Homeric Legend). The Iliad isthe famous story about the Trojan War. It centers on the person of Achilles, whoembodied the Greek heroic ideal. mend the Iliad is pure tragedy, the Odyssey is a variety of tragedy andcomedy. It is the story of Odysseus, one of the warriors at Troy. After ten geezerhood fighting the war, he spends another ten years sailing back habitation to hiswife and family. During his ten-year voyage, he loses all of his comrades andships and makes his way home to Ithaca disguised as a beggar.Both of these works were based on ancient legends. The stories are told inGreek Literature Greece Literature Poetry Myths Essays Greek LiteratureThe great British philosopher-mathematician Alfred North Whitehead oncecommented that all philosophy is but a footnote to Plato . A similar point canbe made regarding Greek literature as a whole.Over a period of more than ten centuries, the ancient Gree ks created aliterature of such brilliance that it has rarely been equaled and neversurpassed. In poetry, tragedy, comedy, and history, Greek writers createdmasterpieces that have inspired, influenced, and challenged readers to thepresent day.To suggest that all Western literature is no more than a footnote to thewritings of classical Greece is an exaggeration, but it is nevertheless truethat the Greek world of thought was so far-ranging that there is scarcely anidea discussed today that was not debated by the ancient writers. The only bodyof literature of comparable influence is the Bible.The language in which the ancient authors wrote was Greek. Like English,Greek is an Indo-European language but it is far older. Its history can befollowed from the 14th century BC to the present. Its literature, therefore,covers a longer period of time than that of any other Indo-European language .Scholars have determined that the Greek alphabet was derived from thePhoenician alphabet. During the period from the 8th to the 5th century BC, localdifferences caused the forms of letters to vary from one city-state to anotherwithin Greece. From the 4th century BC on, however, the alphabet became uniformthroughout the Greek world.CLASSICAL PERIODThere are four major periods of Greek literature preclassical, classical,Hellenistic-Roman, and Byzantine. Of these the most significant works wereproduced during the preclassical and classical eras.Epic TraditionAt the beginning of Greek literature stand the two monumental works of Homer,the Iliad and the Odyssey. The figure of Homer is shrouded in mystery.Although the works as they now stand are credited to him, it is certain thattheir roots reach far back before his time (see Homeric Legend). The Iliad isthe famous story about the Trojan War. It centers on the person of Achilles, whoembodied the Greek heroic ideal.While the Iliad is pure tragedy, the Odyssey is a mixture of tragedy andcomedy. It is the story of Odysseus, one of the warr iors at Troy. After tenyears fighting the war, he spends another ten years sailing back home to hiswife and family. During his ten-year voyage, he loses all of his comrades andships and makes his way home to Ithaca disguised as a beggar.Both of these works were based on ancient legends. The stories are told in

The Importance of Informal Education Essay -- essays papers

The Importance of In schematic Education In clod education has for a long clip been considered very controversial in the education world and looked upon as just for entertainment. In noble education is commonly defined as development that takes outside of formal school settings. Informal education can be things such as field trips to science centers, aquariums, museums, zoos, or planetariums. All of the following places argon considered to be informal settings because they are all outside the classroom area. An educational curator at a small museum in Jackson Hole, Wyoming is as much an informal pedagogue as a director of educational programs for the Smithsonian Institution. Often informal educators are retired K-12 teachers that have received additional training and have therefore been thrust into a more prominent role to teaching the nations students about mathematics and science. Many people look at field trips as indolent and unbeneficial to students at any age. But many will argue that informal education is only helpful when students have prior knowledge of the subject from formal education before going out of the classroom to learn. The role of prior knowledge in learning is considered of utmost importance in designing sound educational programs. Informal education is very common with science subjects. Most students cannot understand scientific principles by reading out of a book because textbooks and newspaper handouts can be very dry and boring. Going on field trips to informal settings reinforces what students learn from their teachers and help them understand the topics better.Public understanding of science is considered to be one of the most important issues facing educators in todays technological world. It is see... ...ormal education to step up and play a more real role. Informal education activities should no longer be looked upon as a day away from school but rather an opportunity to further learning and have fun doing it. Informal educa tion settings are unique from the usual classroom location so it is refreshing to learn in a diametric place, just like so many students enjoy when they learn as a class outside in the warm breeze after a long cold winter. Informal education provides students with a new outlook on learning and makes them more attentive. But more importantly, informal education assists formal education it does not replace it by any means. While it is hard to find a perfect exhibit to fit everyones needs, informal educators are doing the best they can. In the words of Frank Oppenheimer, founder of the San Francisco Exploratorium, no one flunks museum.

Entrepreneurship: Advice on Starting a Business Essay -- Tips for Star

The venture to be the take iner of an accounting and tax service provider is not a small task, and you affirm realized the challenges that many experience in starting their own business. Fortunately, you have taken steps early within the life of your new business in an attempt to correct any problems and learn from past mistakes in order to be successful in the future. In our previous communications you mention that you started your own business because you wanted to work in your own community, have the flexibility of owning your own business, while also being able to make a unafraid living, and these are all worthy motivators for a fledgling business owner. You have earned your degree and your certified public accountant (CPA) designation, which has allowed you to realize success as an employee of a popular accounting firm. While employed at the firm, you were able to progressively take on greater responsibilities during your tenure and gain much mandatory experience however, starting and managing a business requires some additional skillsets. Regina, you have proven that you are a bright individual with the necessary resourcefulness and skills to be a certified professional accountant and open your own business, and I am confident that you will be able to gain the skills needed to be successful with your business, and to become an effective leader. I commend your ability to grow your clientele quickly, having the forethought to hire additional CPAs to be able to handle the influx of business that is relative to the tax season, as well as hiring Lisa to provide administrative support for the office. Through the gathering of information from our discussions, interviewing staff, analyzing customer surveys, review of pecuniary docu... ...House, R. J. (1996). Path-Goal Theory of Leadership Lessons, Legacy, and a Reformulated Theory. Wharton School of Management, Leadership Quarterly. 7 (3) P. 323-352. Retrieved from http//leadership.wharton.upenn.ed u/l_change/publications/House/house2.pdfIveta, G. (Mar. 2012). Human Resources Key Performance Indicators. Journal of Competitiveness. Vol. 4, Issue 1. Retrieved from http//www.cjournal.cz/files/89.pdfNorman, L. (2014). What Are the Four fundamental Functions That Make Up the Management Process? Houston Chronicle. Retrieved from http//smallbusiness.chron.com/four-basic-functions-make-up-management-process-23852.htmlPrinciples of Management. N.d. The Saylor Foundation. Retrieved from http//www.saylor.org/booksSmall Business Association. (n.d.). Leading Your Company Being a Leader. Retrieved from http//www.sba.gov/content/being-leader

Graduation Speech: We Are Not Alone :: Graduation Speech, Commencement Address

Good morning to all of you. I am glad to be present with you, sharing this important and celebratory time. We have all accomplished a great deal and its sometimes hard to believe it is coming to an end. There be so many stories that all of us have to tell about our time at County High. I would like to share some of my experience from the operate few geezerhood. That first morning, I walked to County High in the cool September air. I remember looking up at the moon, a pale sliver, lemon-edged and sharp. I remember trying to empty myself of my nervousness, getting ready to be in a room full of strangers. I remember that County High was freezing that morning. I was completely intimidated. Why had I come to school? Well, it seemed like a good idea at the time. I had no specific goal. I vaguely wanted to finish my degree, but I was never sure if I had what it took to be in college. I look around now, at all of us together, and I think, how did we get here? What was the texture, the c haracter, of the intervening years? Some of it will be a series of pictures I see the long hallways with the lights reflecting off the floors. I see the new buildings rising up, steel and stone, with the workers tethered on the rooftops. I see the wetland, mud and green and baby trees. But what I see the most(prenominal) are the faces. In the classrooms, the instructors looking at us, engaging with us. The smiles of people in the hallways. I see the faces of the people who have looked at me and seen me. I remember, two years ago, feeling invisible. This was fine with me. It provided a comfort, maybe of not having to be responsible. I was accountable only to myself both in the classroom and out. Surrendering that invisibility has been a all-important(a) part of my education at Neda. I realized that I couldnt do it alone. I realized that I didnt want to do it alone. I was helped through, pulled through sometimes, by people who cared for me and who were willing to give of themselves. This extends to the numerous faculty members Ive encountered throughout my time here and to you, who have walked beside me. Having accountability to those I am in community with has make the difference for me.

The Impact of Technology Essay example -- Technology Technological Pap

The Impact of TechnologyWith all of the new technology forcing itself into our lives, many of us cant inspection and repair but ticktock sucked into the excitement. So as we struggle to figure out where the future is heading, we ask ourselves is it good or bad? In my opinion, its a short bit of both. Everything we do uses technology. The computer that I typed this on is one of them. On page 28 in the textbook, there is a short story on how much we use computers daily. Our determinees, ATMs, cars, TVs, and Radios all use computers to work. Imagine our lives without it. It would be tough, right? People restrain grown so used to the advantages of technology, life without it would be difficult for most of us. Cell phones are a very popular technology. People can be seen every day talking or carrying roughly a cellular phone. In larger cities theyre seen almost everywhere. They can be used for business and personal use, and they are a important thing to have when in an emergency. Tec hnology changes every day making our society more and more advanced. A February 17, 2004 article from the Detroit Free Press talks about a new watch that does more than tell time. According to the article, you can customize the data your watch will receive and display. Plus you can set the watch to receive MSN instant messages, display your calendar appointments (if you have Outlook 2000 mail software), receive local, national and international weather data, and show news and custom parentage information. The MSN Direct network uses FM radio band to transmit information to anywhere that can receive its radio reception. The watch receives its data from the FM signals and displays it on the watch. The watch is called the Smart Watch and is made by Fossil. The watch is r... ...be Delphis XM Roady. Designed only for your vehicle it works through your tape player like the SKYFi model. The Raody cost about $119. Im sure XM Satellite radio will become extremely popular. The idea of no c ommercials and more than 100 channels can suck in force(p) about anyone in. But how long will it be in advance commercials take over that too? Who knows, maybe commercials will have their own channel before too long. XM Satellite radios sound like a great idea and a great buy, but I think Ill be waiting until they get a little cheaper. For the most part I believe the future is heading in a good direction, with a lot more contrivance for everyone. However, we need to be aware of the problems that can occur if we rely solely on technology. If there is a power outage, or you have an opportunity, you wont be subject to rely on computers or technology to help you.

Role of UNICEF and the International Labour Organization in the Working

Introduction This paper deals with the role of transnational actors like UNICEF and the International Labour Organization (ILO) in the working childrens movement. It examines the role of development communication in empowering working children, and its impact on the movement. The paper begins with a skeleton introduction to development, linking it with issues concerning working children. It then goes into a brief overview of UNICEF and the ILO, and talks about the role of each in the international working childrens movement. It evaluates one program executed by each of the organizations in dealings with a development situation, in terms of intent and purpose, policies and procedures, obstacles faced, and the outcome of each effort. I then present my critique of strategies followed by both actors and my conclusion from this comparative degree analysis regarding the effectiveness of each actor. As this is a topic that has been of concern to me for a while, this analysis might appear to be a bit prejudiced to the reader, but I have tried to bear in mind objectivity, and did extensive research on both organizations to make sure that I was aspect at a wide enough body of work. The research consists mainly of information I found on both websites as well as a few books and journal articles. It also comes from the first hand experience of a non-profit organization that works with issues concerning working children, who have worked closely with the ILO and the United Nations. A transnational actor can be defined as a person, business or organization that operates across borders and has some impact on human race societies and environments. It became apparent to me as I was doing my research that transnational actors often have admirable... ...tion to make sure the projects are meeting their goals. There needs to be incessant monitoring of each new venture undertaken. Detailed evaluations of current projects and research for new strategies in place of older unsuccessful ones are essential, to make plans unwrap cater to the needs of the children. Lastly I think there needs to be increased government and non-profit participation, and involvement of the children, to bring about the best mannequin of development. From a development communication standpoint, I think the ILO manages to utilize the most optimum model to bring about progress and change the status quo, wehreas this is largely lacking in UNICEFs approach. BIBLIOGRAPHYMoemeka, Andrew. Development Communication in Action. University Press of America, 2000.www.unic.org.in/devsup13may.htmwww.unicef.orgwww.ilo.org

Blink-182 :: essays research papers

Blink-182The legend that is blink-182 started way back in 1992, by Mark Hoppus (bass, vocals), Tom Delonge (guitar, vocals) and Scott Raynor (drums). Origionally just called blink, they were forced to change their create when an Irish techno band also called blink threatened to sue them. Although there are countless rumours of what the 182 stands for, ranging from the number of times certain words are tell in movies to numbers that relate to where they live to the number of times that they have performed various sexual acts, the truth is that it is really just a number that they recognize pretty much at random and thought sounded good. Mixing fast, melodic punk with brutally honest, from the heart lyrics, they convert almost everyone who hears their music to fans. In 1995, they released their world-class full album, Cheshire Cat. Dude Ranch followed in 1997, and this was the first album to gain widespread commercial success. Scott left the band this year to go back to college, a nd he was replaced by Travis Barker, previously of the Aquabats. The change from Scott to Travis was made easier by the fact that they had been friends with Travis for a while already and he already knew most of their songs. They have always washed-out a lot of time touring in the surf/skate/punk scene, with bands such as NOFX, Pennywise, Less than Jake and the Vans Warped Tour. Around the end of 98, blink discrete to stop touring and started work on their next album, Enema of the State. This gained even more commercial exposure than Dude Ranch, and helped expose the band to whole new groups of listeners. And the reasoning behind the title? According to Mark Hoppus, "In order to maintain good health, your body must be able to eliminate sustenance and sensible waste. Your colon, together with your lungs, skin and kidneys are designed to accomplish this essential task by elimination of toxins in the intestines, blood and lymph systems." Continues Tom Delonge, "the proc ess of digestion from ingestion of food to defecation, normally takes between 12 to 24 hours assuming that the colon is fully functional and non-toxic.

Great Expectations Essay -- Great Expectations Essays

The novel Great Expectations, by Charles daemon is a compelling book which many a(prenominal) people consider to be one of Charles Dickens greatest works. Great Expectations is a novel that has many ele ments that help the growth and development of Phillip Pirrip, better known as Pip. But none of these elements brookful be more evident than the kinds of revel and their contrasting roles in Pips life. In order to answer how mania has influenced Pips life we must first decide what love is. According to Miss Havisham love is, The different grammatical cases of love and their roles in Pips life is stageed differently by the different characters. The type of love Joe represents in Pips life is the type of love that one tail end feel between a father and son. Estella represents the drop of love because of the manner she treats Pip and the other men in her life. She can also be considered an role model of courtly love because of the way she motivated Pip to become a gentleman to win her heart. The type of love that Miss. Havisham represents is selfish love for only oneself. This can be seen by the way she raised Estella to grow up and break the hearts of men. The love that Magwitch represent is compassionate love that is shared between friends, because of the way that Pip treated Magwitch even though he was an escaped convict. Herbert Pocket is also another represents the love that friends have for one another, because he helped add st ableness Pips life. This is also seen when Pip helped Herbert Pocket reach business success through his donations to his business. Jaggers and Wemmick can also be considered fatherly figures because they helped mentor Pip, and they taught him how to be a gentleman. The love that Biddy represents is both an example of romantic love and the love tha... ... social mobility in England. Despite of altogether told of the obstacles that got in Pips way he was still able to make some(a)thing of himself other than a mere village blacksmith. The love between friends that was shown by Magwitch gave Pip all of the financial and social resources Pip required in order to allow him to pursue his dream of becoming a person of class. Estella impacts Pip through her lack of love because of the way she cruelly manipulates men into sweet her only to later betray them. Miss Havishams love of herself enables her to seek revenge through her step-daughter Estella without project to the suffering she caused to both Pip and Estella. Because of the love some of these characters show to Pip he is able to realize that wealth and your position on the social trial does not make you a good person, and it can stop you from seeing the finer things in life. Great Expectations Essay -- Great Expectations EssaysThe novel Great Expectations, by Charles Dickens is a compelling book which many people consider to be one of Charles Dickens greatest works. Great Expectations is a novel that has many elements that help th e growth and development of Phillip Pirrip, better known as Pip. But none of these elements can be more evident than the kinds of love and their different roles in Pips life. In order to answer how love has influenced Pips life we must first define what love is. According to Miss Havisham love is, The different types of love and their roles in Pips life is represented differently by the different characters. The type of love Joe represents in Pips life is the type of love that one can feel between a father and son. Estella represents the lack of love because of the way she treats Pip and the other men in her life. She can also be considered an example of courtly love because of the way she motivated Pip to become a gentleman to win her heart. The type of love that Miss. Havisham represents is selfish love for only oneself. This can be seen by the way she raised Estella to grow up and break the hearts of men. The love that Magwitch represent is compassionate love that is shared betwe en friends, because of the way that Pip treated Magwitch even though he was an escaped convict. Herbert Pocket is also another represents the love that friends have for one another, because he helped add stability Pips life. This is also seen when Pip helped Herbert Pocket reach business success through his donations to his business. Jaggers and Wemmick can also be considered fatherly figures because they helped mentor Pip, and they taught him how to be a gentleman. The love that Biddy represents is both an example of romantic love and the love tha... ... social mobility in England. Despite of all of the obstacles that got in Pips way he was still able to make something of himself other than a mere village blacksmith. The love between friends that was shown by Magwitch gave Pip all of the financial and social resources Pip required in order to allow him to pursue his dream of becoming a person of class. Estella impacts Pip through her lack of love because of the way she cruelly man ipulates men into loving her only to later betray them. Miss Havishams love of herself enables her to seek revenge through her step-daughter Estella without regard to the suffering she caused to both Pip and Estella. Because of the love some of these characters show to Pip he is able to realize that wealth and your position on the social ladder does not make you a good person, and it can stop you from seeing the finer things in life.

Phantom Limbs, Phantom Pain, And The Essay -- Biology Essays Research

Phantom Limbs, Phantom Pain, And The I-Function The so-called I-function which describes the brains sense of self takes on interesting connotations when discussing phantom limbs and associated phantom pain. The loss of an arm or pin through amputation is not an easy experience to endure, and is even more difficult when the patient begins to feel sensations in their now missing limb. These feelings, sometimes referred to as baffle hallucination, is the subjective sensation, not arising from an external stimulus, that an amputated limb is still present (1). Although they no longer exist, patients perceive these limbs as still being essential components of their body- soma, and continues to continue in sync with their torso and other limbs. For some amputees, these phantom sensations may be no more than painless distractions of pressure, warmth, and cold that do not intercept with their everyday lives. But for the majority of amputees, about 50% to 80% (2), they experience phantom p ains that vary in classification from cramping, burning, tingling, shocking, shooting and stabbing pains. These episodes be severe enough to interfere with work, sleep and normal function and do require some kind of treatment. Phantom pain can occur anytime, from direct after an amputation to several years later. The powerful impression of a stable, embodied self is taken for granted. But its an perception thats possible only be throw of the body image created by the brain. A significant element of that image is a mental map of the body surface, generated by the pallium using the sensory signals it receives from the skin. Other regions of the cortex control other components, such as the position of muscles and joints (proprioception),... ...http//www.bfe.org/protocol/pro05eng.htm3)THEY DO IT WITH MIRRORS , From New Scientist http//infotrac.galegroup.com/itweb/brynmawr_main?http_rc=400&class=session&sev=temp&type=session&cause=http%3A%2F%2Fweb1.infotrac.galegroup.com%2Fitw%2Finfom ark%2F805%2F448%2F25790840w3%2Fpurl%3Drc1_EAIM_0_A63676311%26dyn%3D4ar_fmt%3Fsw_aep%3Dbrynmawr_main&cont=&msg=No+Session+cookies&sserv=no4) Harris, J. A. Cortical Origin of Pathological Pain. in Lancet, vol. 354 (pg. 1464-1466) 19995)Scientific American, Ronald Melzack article http//serendip.brynmawr.edu/bb/neuro/neuro01/web1/=6)Discover Phantom limbs , Brief Article http//www.findarticles.com/p/articles/mi_m1511/is_n2_v19/ai_201595267) Ramachandran, V.S. & Rogers-Ramachandran, D. Phantom Limbs and skittish Plasticity. in Archives of Neurology. Vol. 57 (pg. 317-320), 2000, Ramachandran article

Never say Never :: essays research papers

A Jury of Her Peers"A Jury of Her Peers" is a chronicle taut with violence. At no time do we see blood there is no screaming there atomic number 18 no corpses there are none of the trappings our Gothic imaginations have come to expect. And yet in this homely little story about quilting and canning and pet canaries, the psychological focus is almost unendurable -- and much of the tension revolves around gender-specific guidances of seeing the world.The story concerns a farmer, John Wright, who is found strangled in his bed his wife is arrested for the slaying. The storys action begins the following day, when the sheriff, the county attorney, the sheriffs wife, and a neighbor couple return to the Wrights house. The women are there to pick out some uniform for the accused wife to wear in prison the men, to check over the crime scene.Although the storys purpose is to penetrate the motive for Mrs. Wrights murder of her husband, the sheriffs wife, Mrs. Peters, and the neighbo r Mrs. Hale occupy center stage -- and it is really their story. Sheriff Peters and Mr. Hale wander in and out, mostly passing through as they bring from one part of the house to the other, commenting about the slovenly housekeeping and the general air of cheerlessness. At first it is clear that the women do not want to be here, either the house is too cold and too still, and what happened here the day before was too awful. The women feel defensive in this house, partially because of the disparaging way the men refer to the little details of Mrs. Wrights life. The men laugh at their wives admiration of Mrs. Wrights fine stitching on her quilt, and when the women express tribulation over Mrs. Wrights broken jars of jam, Sheriff Peters finds this tremendously humorous "Well, can you beat the women Held for murder, and worrying about her preserves. . . . I guess before were through with her she may have something more serious than preserves to worry about." "Oh, well,&qu ot said Mrs. Hales husband, with good-natured superiority, "women are used to worrying over trifles."But it is precisely these types of "trifles" that eventually put forward to them that Mrs. Wright did kill her husband, and why. It also convinces the two women to keep that information to themselves, lest it prove incriminating to this woman they barely know, but whom they feel certain was entirely justified in her act.

Phantom Limbs, Phantom Pain, And The Essay -- Biology Essays Research

Phantom Limbs, Phantom Pain, And The I-Function The so-called I-function which describes the brains sense of self takes on interesting connotations when discussing phantom limbs and associated phantom pang. The red ink of an arm or leg through amputation is not an easy experience to endure, and is even more difficult when the patient begins to feel sensations in their now lacking limb. These feelings, sometimes referred to as stump hallucination, is the subjective sensation, not arising from an external stimulus, that an amputated limb is unflurried present (1). Although they no longer exist, patients perceive these limbs as still being essential components of their body-image, and continues to move in sync with their torso and other limbs. For some amputees, these phantom sensations may be no more than painless distractions of pressure, warmth, and crisp that do not interfere with their everyday lives. But for the majority of amputees, about 50% to 80% (2), they experience phan tom pains that vary in compartmentalization from cramping, burning, tingling, shocking, shooting and stabbing pains. These episodes are severe enough to interfere with work, sleep and normal function and do require some kind of treatment. Phantom pain can occur anytime, from immediately after an amputation to several years later. The powerful impression of a stable, embodied self is taken for granted. But its an perception thats practical only because of the body image created by the brain. A significant element of that image is a mental map of the body surface, generated by the cortex victimisation the sensory signals it receives from the skin. Other regions of the cortex control other components, such as the position of muscles and joints (proprioception),... ...http//www.bfe.org/protocol/pro05eng.htm3)THEY DO IT WITH MIRRORS , From New Scientist http//infotrac.galegroup.com/itweb/brynmawr_main?http_rc=400&class=session&sev= temp&type=session&cause=http%3A%2F%2Fweb1.infotrac.g alegroup.com%2Fitw%2Finfomark%2F805%2F448%2F25790840w3%2Fpurl%3Drc1_EAIM_0_A63676311%26dyn%3D4ar_fmt%3Fsw_aep%3Dbrynmawr_main&cont=&msg=No+Session+cookies&sserv=no4) Harris, J. A. Cortical Origin of Pathological Pain. in Lancet, vol. 354 (pg. 1464-1466) 19995)Scientific American, Ronald Melzack article http//serendip.brynmawr.edu/bb/neuro/neuro01/web1/=6)Discover Phantom limbs , Brief clause http//www.findarticles.com/p/articles/mi_m1511/is_n2_v19/ai_201595267) Ramachandran, V.S. & Rogers-Ramachandran, D. Phantom Limbs and Neural Plasticity. in Archives of Neurology. Vol. 57 (pg. 317-320), 2000, Ramachandran article

Never say Never :: essays research papers

A Jury of Her Peers"A Jury of Her Peers" is a story taut with violence. At no time do we see blood there is no screaming there are no corpses there are none of the trappings our Gothic imaginations have receive to expect. And yet in this homely little story about quilting and canning and pet canaries, the psychological tension is almost unendurable -- and much of the tension revolves well-nigh gender-specific ways of seeing the world.The story concerns a farmer, John Wright, who is found strangled in his bed his wife is arrested for the murder. The storys action begins the following day, when the sheriff, the county attorney, the sheriffs wife, and a neighbor couple return to the Wrights house. The women are there to pick out some clothes for the accused wife to wear in prison house the men, to check over the crime scene.Although the storys purpose is to penetrate the motive for Mrs. Wrights murder of her husband, the sheriffs wife, Mrs. Peters, and the neighbor Mrs. Hale oc cupy piazza stage -- and it is really their story. Sheriff Peters and Mr. Hale wander in and out, mostly passing through as they move from one part of the house to the other, commenting about the frowsy housekeeping and the general air of cheerlessness. At first it is clear that the women do not want to be here, either the house is overly cold and too still, and what happened here the day before was too awful. The women feel defensive in this house, partially because of the disparaging way the men refer to the little details of Mrs. Wrights life. The men laugh at their wives admiration of Mrs. Wrights fine stitching on her quilt, and when the women express sadness over Mrs. Wrights broken jars of jam, Sheriff Peters finds this tremendously jesting "Well, can you beat the women Held for murder, and rileing about her preserves. . . . I guess before were through with her she may have something more serious than preserves to worry about." "Oh, well," said Mrs. Hales husband, with good-natured superiority, "women are used to worrying over trifles."But it is precisely these types of "trifles" that eventually prove to them that Mrs. Wright did kill her husband, and why. It also convinces the two women to keep that reading to themselves, lest it prove incriminating to this woman they barely know, but whom they feel certain was entirely justified in her act.

Restoration of Rauza Sharif, Sirhind, Punjab

RESTORATION OF RAUZA SHARIF, SIRHIND, PUNJABAbstractionSacred muniments much(prenominal) as Mausoleums, Shrines, and Dargahs of Sufis represent the traditional grave architecture. Among the major such MausoleumsThe Rauza Sharif of Mujaddid Alfisaniat Sirhind, Punjab is like one of these memorials dimension great historical, spiritual and cultural significance. Hence our purpose is to document the present conditions of the impact zone, in footings of Architecture, planning, stuffs and engineering and place the lack on assorted foreparts, establish on this analysis of the impact zone, place the potency of architectural intercessions and consequently propose appropriate design solution to turn to the concerns of to daylight and tomorrow.KeywordsSacred memorials, Dargahs, congestion, climatic impact, climatic control, invasions, melodic phrase, holiness, repose.IntroductionBrief history The sacred RAUZA SHARIF at Sirhind, Punjab is the topographic auspicate of historical significan ce and besides spiritual and cultural significance.RauzaSharifor Dargah ofShaikh Ahmad FaruqiSirhindi( popularly cognise as Mujaddid, Alf-Isfani )is situated on theSirhindBassi PathanaRoad at a little distance to the North ofGurdwara Fatehgarh Sahib. Sheikh Ahmed Farooqi lived at this topographic point during the times ofAkbarandJahangirfrom 1563 to 1624. TheUrsjubilation ( decease day of remembrance ) of the Mujadid are held here for more than 300 old ages and are mostly attended byMoslemsfromIndia,Pakistan,Afghanistan,Dutch east indies,Bangladeshand other Muslim states.There are a figure of other graves in the compound largely of the members of Shaikh Ahmad s house. The mausoleum is a wholly right edifice made of bricks partially overlaid with rock and marble. devout to it there is the mausoleum of Rati-ud-Din, an ascendant of the Mujadid. Not far here are the rauzas of Mujaddids boies Khawaja Muhammad Sadiq and Khwaja Muhammad Masum. The rauza of latter is sometimes called rau zachini on history of its first- consort mosaic work. In its set forth are many other Gravess of the members of the house of the said reformist and some members of the governing household ofKabul. There is a expansive mosque with a cellar and a little armored combat vehicle for executing ablution before the supplications. The shrine has since been taken over by Government of India as a historic memorial and regular employees have been kept here for its care, up maintain and care.The point of position of every person with regard to the sacredness of a holy topographic point varies. most of the trusters follow the lone imprints of their ascendants and give no importance to the atmosphere and holiness of the topographic point which if non inclined consideration will eventually imitate in a topographic point holding merely crowd of trusters sitting in a topographic point of heavy via medias in footings of multitudinous quality and kernel of the sacred feel. For illustration. KALIYAR SHARIF. One gets a cheerless feeling if he/she run intos the topographic point for the first line up. Though the programme is really ofttimes celebrated and one becomes eager to see it when he hears its name. In the same manner The Rauza Sharif at Sirhind, should be given the attending so that in the class of clip the increase in the figure of multitudes sing this topographic point do non present any sort of menace to its atmosphere.PRESENT AREA OF disciplineThe present country of site of Rauza Sharif covers an country of approximately 12 Estates, embracing 7 shrines with the chief shrine of AL MUJADID as per our first visit we implant following factors which should be thought of and their solutions should be incorporated in the design proposal for the development and preservation of this heritage site.The ancient aspects of the site such as the inviteerooms, ablution pool etc. should be maintained and given due importance the guestrooms doors open towards the chief entryway ambulatory plaza disturb the privateness of its invitees, apart(predicate) from this there is excessively much congestion in these suites. The solution of this will be that the burden of these suites must be reduced and some more guest suites should be made away i.e. out of the direct sight of the visitants come ining the chief entryway gate.There is invasion in the composite by the staff houses which indulge the atmosphere of the Rauza Sharif, and should be screened off wholly from the chief shrine by relocating them someplace else on the site and by making landscape gardening.In summers noon clip one thinks of rapidly running off after sing the topographic point due to heat and tiredness, hence the countries bring forthing the flock of heat such as cardinal plaza without any verdure or any shading shelter should be thought off.The shrine composite has got a plentifulness of agricultural land which can be utilized for seting fly-by-night trees apart from using them for the inte nt of agribusiness besides. Another thing is that there is no beseeming connectivity between the chief shrine and the shrines of the predecessors of Al Mujaddid as a consequence of which one leaves them unvisited, by and large during their first visit, therefore there should be a proper ocular and prosaic connectivity. Their care will besides so be given importance.The paths in the composite should be planned such that the exchange shrines should besides be visited by the visitants. These complecting tracts shall hold street furniture and besides the rock pieces holding engraved on them the history of the topographic point, thereby doing the visit more enlightening and synergistic.The pool which is unmaintained soon should besides be maintained and reopened as it will assist in cut toss off the heat of the expound and will besides function the intent for which it was ab initio built i.e. ablution.Cosmic CoherenceThe cosmic coherency of the premises should besides be analyzed and a layout program which coincides and lucifers with the coherent forces should be implemented in the new proposal of the shrine composite so that an environment of holiness and repose is maintained, which should decidedly be the proportion of the sacred infinite, as the sacred edifice is a topographic point that contains certain qualities similar to those arising from nature in harmoniousness with its milieus.MethodologyLimit of all the shrines at bottom the country of survey of the site, placing other heritage constructions which fulfill the supportive maps for illustration the invitee house, pools etc, which are to be retained and restored.Identify the constructions presenting hinderance to the position of the heritage construction, deteriorating its atmosphere and magnificence and pulverizing them for illustration houses and accommodate of the workers.The constructions which cant be demolished should be subdued by taking one upper narrative and adding the elements which cheer ing the original heritage construction.Taking clime into consideration implement/provide some shading devices for illustration canopies, arbors along the paseos which will assist in cut downing heat for the visitants every bit good as staff.The prominence of the sellers selling tea, java, bites and juice should be reduced by cut downing or curtailing the sizing of the stall. It could be done by doing a standard faculty of the peddling stables.Planing the proper path for the prosaic traffic coming to the shrine composite such that no visitant accidentally leaves the other shrines unvisited. All the shrines within the composite should be decently maintained by carefully analyzing these constructions and taking the multiple beds of albumen wash applied over their surface one over the other in due class of clip thereby uncovering the original masonry construction and eventually cleansing and using the transparent varnish over its surface to protect it against the gnawing conditions.Peo ples populating in the premises besides rear cowss. They should be besides given due consideration and should be planned carefully.DecisionThe heritage site under survey should be restored in such a manner that it is free from atrocious invasions or instead free from the invasions of peripheral importance to supply positions and views in the site, taking to and from the heritage edifices to the public topographic points ( remainder houses, Parkss, sitting countries etc. ) . the street flower stalks should be provided such as street furniture and canopies etc. to cut down the heat generated during the hot conditions and all the heritage edifice within the composite should be readily seeable with regard to each other and the peripheral or the supportive services such as, guest house, ablution country, staff quarters and lavatories etc. should be visually segregated and physically accessible with easiness to its users.MentionsHeritage site visit of RAUZA SHARIF, Sirhind.Internet, Wiki pedia.Creative infinite diary ( January 2014 publication ) .Meeting with Prof. Kiran Joshi, Prof. S.S. Bais on 4ThursdayJune 2014

Competition in Energy Drinks Essay

1. What argon the st governgically relevant comp angiotensin-converting enzyments of the global and U. S. crapulence application macro-environment? How do the economic characteristics of the substitute boozing segment of the industry differ from that of other boozing categories? Explain. Demographics The total sale for beverages in 2009 in the US was about 458. 3 billion gallons and it is one of the largest food grocery stores with one dollar bill value of 1,581. 7 billion in 2009 and with a forecast of $1,775. 3 billion for 2014. 48.2 per centum of industry sales were from carbonate blue drinks and 29. 2 per centum of bottle water industry sales. In 2009, The Alternative beverage industry included sports drinks, flavored or enhanced water and animation drinks do up 4%, 1. 6%, and 1. 2% of industry sales respectively. The global market for option beverages in 2009 was $40. 2 billion, while it was $17 billion for preference beverages in US market. It was $ 12. 7 billion and $9. 1 billion for Asia pacific and European markets respectively. merchandise growth The market growth has huge potential with the dollar value of the global market for alternative beverages grew at a 9. 8% each year in the midst of 2005 and 2009, but was expect to slow down to 5. 7% annually between 2010 and 2014. US is the country which has strongest growth internationalistly in term of alternative beverage sales with an annual growth rate of 16. 6% between 2005 and 2009 and a forecasted growth rate of 6. 7% between 2010 and 2014. Europe and Asia-Pacific grew at annual rates of 5.3% and 5. 6% between 2005 and 2009 and were anticipate to grow at a rate of 4. 4% and 5. 1% respectively between 2010 and 2014. However poor economic conditions in the US in 2008 and 2009 led to a 12. 3% decline in sports drink sales and a 12. 5% decline in flavored and vitamin waters sales. It was besides the reason why energy drinks sales convert magnitude however 0. 2% between those years. Rivalry between competitors Coca Cola, Pepsico and Redbull be the three big players that do the industry rivalry become global.However, there were hundreds of brands analogous Otsuko which were specialty yet regional brands that did not break a foot print internationally but were doing well in their own terms. Beverage producers had made various attempts at increasing the size of the market for alternative beverages by extending existent crossroad lines and damping altogether new products. Social Forces * Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks.* Expanding the market for alternatives beverages and increasing sales and market share, beverage producers also were forced to content with criticism from some that energy drinks, energy shots, and relaxation drinks presented wellness risks for consumers and that some prod ucers strategies promoted reckless behavior, the primary concern of most(prenominal) producers of energy drinks, sports drinks, and vitamin-enhanced beverages was how to best mitigate their competitive standing in the market place. Driving Forces for this industry * Expanding Market share.* Desire to reach out to Consumer needs and meet the demand * Personalization of the Market Segments * Branding * Market Size * Maximization of suppuration Potential General economic Conditions * Global growth is projected to grow at 3. 5 percent in 2012, then accelerate somewhat to 3. 6 percent from 2013-2014. In 2012 It is expected that emerging economies will be slow in growth by 0. 7 percentage points on average, going from 6. 3 percent growth in 2011 to 5. 6 percent in 2012, partly as a result of s start export growth and partly because several of them defend been growing to a higher place trend and the GDP Growth for the world is predicted to be at 3.6. Things look a little slow but ar e picking up slow and there is no recession in sight so far. This could really help the industries like Food, Beverages, Health surge ahead like they already are into the market with more percentage of market share and consumer usage based on the increasing numbers in the trend. Impact of Economic Factors * Demand on beverages and alternative beverages should remain incremental or stable * Branded alternative beverages with national and international presence should do well * Business opportunities should be support with fair and encouraging interest rates 2.What is competitor like in the alternative beverage industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to become the greatest effect on industry attractiveness and the potential profitability of new entrants? The Beverage industry is highly competitive and the segments that come into picture when it comes to argument are Distribution, Shelf management, Licenses, Brand name and Image, Pricing, Labeling and Packaging, Marketing and Advertising, Quality and taste, Trade and Consumer promotions and Branding.* Competition with non-alcoholic beverages * Competition with Carbonated beverages * Competition with regional beverage producers and private tick off soft drink suppliers * Competition in maintenance of distribution network * Competition on quality and pricing * Competition on Branding, Labeling, Marketing, Packaging and Promotions. dicker force out of Buyers Strong * Convenience store, grocery store, and wholesale buyers had considerable leverage in negotiating pricing and slotting fees with alternative beverage producers because of their bulk purchases.* New entrants with comparatively lower market shares are most actuateed with this like how it is mentioned in the case where the shelf quad is limited to top brands like Coke, PepsiCo and Red bull for that grouchy market segment. The larger brands like coke and Pepsi also already establis h spaces worked out with them for their other products and this makes it easier for the bigger brands to get their newer products in the shelfs too. * Delis and restaurants have low switching costs to other brands but they have less volumes compared to stores and less space, shelfs etceteraand also will not have the same bargaining source that a store enjoys. * Demand is highly dynamic negociate Power of SuppliersWeak * Suppliers for alternative beverages do exist in huge numbers and the competition is high * The producers of alternative beverages are important customers of suppliers and buy in large quantities. * Packaging is readily available scourge of Substitutes Medium * Many substitutes like tea, bottled water, juices, aliment water etc. have surfaced but the market is not as big as alternative beverages and this customer preference had weakened the competitive power of substitute beverages.* Many substitutes that can quench the thirst of the consumers * charge point of substitutes is less compared to alternative beverages Threat of New entrants Weak * Brand leaders already exist in the industry with competitive prices and well established distribution system * Convenience stores and Shelves across the stores are already in partnership with existing big-wigs * Customer loyalty towards branded products is high * Need for large financial resources and funds * High Brand equity for already existing and successful brands Threat of Rivalry Strong.* Competition centers among major brands based on brand image, appealing taste, packaging, R&D, Marketing and Distribution capabilities * Attempts by all the brands to increase the number and types of products in their product line * Low switching costs for the consumers of the industry * Strong marketing campaigns by each brand to gain customer loyalty The Bargaining power of consumers and rivalry that exists between the competitions in this industry contributes to the attractiveness of the industry.The number s are promising, the industry is dynamic and increase in demand each year. The factors that affect the potential profitability of the new entrants are the Brand image, Distribution network and Product line breadth. 3) How is the market for energy drinks, sports drinks and vitamin-enhanced beverages changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive?* Driving forces of the alternative beverage industry are dependent on the creating/sustaining market demand, dynamics of the growth rate and product alteration. * Industry leaders established Segments within the alternative beverage industry have consolidated as markets have matured and leaders have been established. Red Bull GmbH and Hansen Natural Corporation remained independent in 2010, Coca-Cola controlled such brands as Powerade sports drink, ground vitamin-enhanced beverages, glaceau vitamin water and NOS.In addition, Coca-Cola dis tributed Hansens Monster energy drink in parts of the United States, Canada, and six European countries. * Changes in Long term Growth Rate The recession had an impact on sales of sports drinks and flavored or enhanced water and has stalled growth in the market for energy drinks there was also growing market maturity for most categories of alternative beverages. The annual rate of growth for the dollar value of the global market for alternative beverages was forecasted to decline from the 9.8 percent annual rate occurring between 2005 and 2009 to an anticipated annual rate of 5. 7 percent for 2010 through 2014. While dollar value growth rates were expected to decline only slightly in Europe and Asia-Pacific, the annual rate of growth in the U. S. was projected to decline from 16. 6 percent during 2005 2009 to 6. 7 percent between 2010 and 2014 * Product Innovation The industry is continuing to evolve with introduction of new products that enable rise of new category of products.The recent introduction of energy shots is an example of how an innovation that has given rise to an altogether new sub-segment in the industry. * The creation of new product segments, the increasing positive trends in growth rate and increasing market share for each product are a good indication and good drivers of change that increase the attractiveness of the market for an emergent industry. 4) What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like?Which strategic groups do you think are in the best positions? The blister positions? The strategic group maps show the industry participants competing with axes of Geographic foot print and Brand. The Map shows that Industry giants like Coke and Pepsico are positioned strongest in the industry cod to already existing contracts, supply chain, distribution network and shelf spaces in retail spaces. * Red Bull is seeing a successful brand in Europe and the U. S.* Hansens Mon ster is also doing good standing up to the other market giants with distribution partnership with coke giving it the required space and opportunity to grab the market and hence can be considered at a roaring position. * Rock star has also been at a favorable position due to the same reason of distribution network partnership with PepsiCo * Companies with a single brand and regional distribution like Otsuko, Vitamin water etc. appeared to be at an unfavorable place with chances of competition gulping the market share of the small players very soon.5) What key factors determine the success of alternative beverage producers? The Key success factors for Alternative Beverage producers are * Constant Product Innovation A caller must be able to chance upon what a consumer is looking for and also asseverate the ability to adapt with the changing market trends. They must be able to keep up and not lag behind. * Price Price is always a factors in many cases and in this case consumers with a low brand preference will buy a product based on its competitive pricing * Brand Loyalty Consumers are particular about what brand they purchase and they stick to it in most of the cases.This stresses for a superior brand image and quality * Distribution system Probably one of the most important, Effective distribution channels will not only help reduce costs but also helps a company remain competitive. * Size and Scale Successful alternative beverage producers were required to have sufficient sales volumes to keep marketing expenses at an acceptable cost per unit basis. 6) What recommendations would you make to Coca-Cola to improve its competitiveness in the global alternative beverage industry? To PepsiCo? To Red Bull GmbH? Recommendations to Pepsi.* Pepsico have to launch a major image building campaign for the most promising products it has. * Pepsico also needs to develop its own energy shot brand try to convince Rockstar to add an energy shot to its distribution agreement. * In addition, Pepsi should negotiate for distribution rights to European and Asia-Pacific market with Rockstar or launch its energy drink brands in attractive international markets. * PepsiCo can expand its foot print and focus on other international markets in energy drinks for more international presence and to utilize the demand of a branded and standard product.* Red Bull is currently the number in the energy drinks category and they should really take advantage of that and come up with more product line extensions and more products so people can identify with that brand and try other products too. They should focus more on product innovation and product line extensions. Recommendations to Coca Cola * Coca cola should improve its product by innovating and building up good image to recapture the market share it muzzy in energy drinks category. * Coca cola should also try to create more rapid growth in vitamin-enhanced beverages and energy shots product.* Coke should focus on pr oducts and Branding efforts to gain market and regain lost market share in energy drinks * It should build up its strength in term of alternative beverage sales in by move acquisitions and focus on building its strength of sales in Asia and react quickly to solve the problem of lacking competitiveness in the European market for alternative beverages. * Coca cola can use a combination of new flavors and formulations, brands, line extensions, improved image building, and distribution capabilities to increase sales of alternative beverages internationally.Recommendations to Red Bull GmbH * Redbull should improve the performance of its recently introduced energy shots and continue to expand into rapidly growing country markets for energy drinks. * It is necessary for the company to maintain its lead in the U. S. and European energy drink market with additional product line extensions based upon product innovation. * It should develop sports drinks or vitamin-enhanced beverages that can still exploit the appeal of the Red Bull brand 7. Using the data in Ex. 11, 12, 13 compare Pepsi, Coke, and Hansen.Who has been the most profitable? Who has better managed their expenses? Which business has shown the most growth? Which of the three would you give the strongest grade for their performance? * Using the data from Exhibit 11,12 and 13 for Coke, Pepsi and Hansen, Hansen seems to be the most profitable so far as it became the largest seller of energy drink in the US by leading most of alternative beverage categories. PepsiCos global market share in 2009 was 26. 5 percent, overcome by 11. 5 percent to Coca-Cola.The Coca Cola has better managed their expenses it was the third-largest seller of alternative beverage and in the top five best-selling(predicate) non-alcoholic beverages worldwide in 2009. But they have lot of catching up to do. I would give the strongest grade for performance to Hansen for its market share, range of products, product innovation and distribution strategies. Hansen also managed to have higher revenue growth and higher cash flow growth. Net Revenue 2007 2008 2009 CAGR Pepsi 39374 43251 43232 3. 17% Coca Cola 28857 31944 30990 3. 40% Hansen 904465 1033780 1143299 4. 50% Net Income 2007 2008 2009 CAGR Pepsi 5674 5166 5979 1. 76% Coca Cola 5981 5807 6824 4. 49% Hansen 149,406 108032 208716 11. 70% Operating profit 2007 2008 2009 CAGR Pepsi 7182 6959 8044 3. 85% Coca Cola 18451 20570 19902 2. 55% Hansen 230986 163591 337309 13. 40% The company growth rate analysis of the three companies in terms of revenue, income and profit show that Hansen has higher percentage of growth rate well above the industry average. Hansen has greater revenues in the industry segment and higher customer demand and financial success.

The Vicks business in India

1. 0 Name and description of comp every for which trade intend is organism flummoxed. A rat of Proctor & assay (P&G), Vicks is Indias No. 1 cough up & Cold Brand. It created the cough & cold Over-the-Counter ( over-the-counter(a)) category in India way buttocks in 1952 and has led the category till date. Today it has ideal almost 60 historic issue in India. Its current portfolio in India comp progressions Vicks Vapor, Vicks cough up Drops, Vicks Action 500 Extra, Vicks Inhaler and Vicks VapoCool.Vicks has been rated as the 1 cough & cold brand consecrateed by doctors. The Vicks business in India is the biggest in the ASEAN-Australasia-India (AAI) region and the second biggest in the gentleman after USA. Over the years, Vicks has grounded several heart-tugging advertising campaigns, some of which were the apt Birthday Mummy, Touch Therapy, 6 symptom campaigns for Vicks VapoRub, the Khich Khich Dooor Karo ad for Vicks Cough Drops and the Haan Bhai Haan ad for Vicks Ac tion 500.All variants of Vicks cook continued to be consumer favourites over the years 1. 1 HISTORY. In 1890, pharmacist Lunsford Richardson took over the retail drug business of his br other-in-law Dr. Joshua Vick, of Greensboro, North Carolina. 1 After Dr. Joshua Vick saw an ad for Vicks Seeds, Lunsford Richardson began securities industry placeing Vicks Family Remedies. 1 The basic ingredients of the say included castor oil, liniment, dead shot vermifuge. 1 The most popular remedy was stern and Pneumonia Salve, which was first compounded in 1891, in Greensboro.It was introduced in 1905 with the mention Vicks Magic Croup Salve and rebranded as VapoRub in 1912 at the instigation of Smith Richardson, Lunsfords oldest son1 Smith had gained valuable sales and divvy uping experience while working for a decimal point in New York and Massach economic consumptiontts after attending college. Smith Richardson assumed the presidency of the comp either(prenominal) in 1919 upon his fathers death. The flu epidemic of 1918 enlarged sales of VapoRub from $900,000 to $2. 9 million in just one year.In 1948, Edward Mabry became president of Vicks (the first outside the Richardson family), then known as the Vicks Chemical Company. In 1985, it was sold to Procter & put on the line and Procter & pretend has since commercializeed the intersection point as The only thing more powerful than a suffers touch. The company archives (including related person-to-person records of the Richardson family) from at least most 1920 or so, up to the 1985 sale to Procter & Gamble, ar ho applyd at the University of North Carolina at Chapel Hill. 1. 2 Products offered by the companyVicksVapoRub-Is a Decongestant Vaporizing Ointment for topical use. Ayurvedic medicine. Vicks CoughDrops-Is a Cough Drop that provides substitute from pharynx irritation. Ayurvedic medicine. VicksAction500Extra-Is a Colds Medicine for relief of multiple cold symptoms such(prenominal)(prenominal) as blocked nose (nasal over-crowding), irritation, bodyache, sore pharynx perturb and associated lethargy. Vicks Inhaler- Inhaler for a whole tone of relief from stuffy nose. Ayurvedic medicine. It is easy to carry in a pocket or purse. Provides fast and temporary feeling of relief from stuffy nose. Inhale deeply to make breathing feel clear and cool.Vicks VapoCool-This is the latest offering from Vicks in India. Launched in Oct 2011, it is a novel support throat drop speciall(a)y sayingted to provide 2 way relief which soothes the throat and relieves blocked nose at the same time. It is currently visible(prenominal) in two flavours viz. Menthol & Peppermint. 2. 0 Description of produce for which we provide develop marketing Plan Vicks VapoRub vicks vaporub ointment is a mentholated topical unction fabricate by Vicks, intended to assist with minor riseness check conditions that temporarily impair breathing, including the common cold.It is applied to the vanity, ofte n immediately to begin with sleeping. VapoRub is currently manu detailured and packaged in India and Mexico. In Ger more it is sold under the name WICK VapoRub. Vicks VapoRub has ende ard itself to the Indian consumer and finds its place in ein truth Indian home, due to its turn out motion over the years against cold. Vicks VapoRub provides safe and effective multi-symptom relief from the six symptoms of cold, namely blocked nose, cough, body ache, headache, muscle-stiffness and breathing difficulty due to cold.The medicinal properties of Vicks VapoRubs essential ingredients Nilgiri (Eucalyptus Oil), Pudina (Menthol) and Kapoor (Camphor) provide effective relief from these six symptoms of cold. Vicks VapoRub is available in four pack sizes of 50gm jar, 25gm jar, 10 gm dibbi and a 5 gm dibbi. 3. 0 Objectives of the marketing plan for which you will develop a marketing plan. Our objective is to set an alternate strategy to * Provide reinforcement of the harvest-time as it has already at maturity stage of PLC. * Increase the market penetration of vicks vaporub . The total business of Vicks Vaporub depends upon the winter season. If thither is no winter, there is no gather upment of any crop of Vicks, whence a nonher objective of the marketing plan would be to maturation market office by the winter of 2012 from the existing market share. 4. 0 describe of specific background reading needed to complete the plan * We waste to determine current market share of vicks vaporub by dint of secondary data analysis. * We have to determine the current strategy fol impressioned by vicks vaporub in India? We will try to find out Potential demand for vicks vaporub in the market * Core competencies of vicks vaporub * We will try to identify who are the direct and the indirect competitors for our harvest-time. * What are side effects by vicks vaporub and the methods to tackle it? * How the communication strategy vicks vaporub is has in India? * How is the curren t scattering channel vicks vaporub has in India? * Identify if a change is required in current pricing strategy? * SWOT analysis of vicks vaporub ? 5. 0. List of possible reading sources to answer each questions listed in 4. 1. www. vicks. co. in 2. www. ijrcm. org. in International Journal of Research in commerce, IT and Management.VICKS VAPORUB MOTHERS TOUCH THERAPY A CASE STUDY-by RAJNI KAMBOJ 3. http//books. google. co. in/books Brand Positioning Strategies for Competitive Advantage -by Subroto Sengupta 4. We will try mannikin up more information by data parade and analysis through personal Interview as well as survey. 6. 0 List of activities/tasks necessary to complete the marketing plan. secondary data analysis * questionnaire preparation * data collection * Use of various statistical tools for the data analysis * Finally we will formulate a Strategy base on the analysis and interpretation of the results of the preceding(prenominal) activities. Sr No. Topic Page No. 1. 0 Name and description of company for which marketing plan is being developed 1 1. 1 History 1 1. 2 Products offered by the company 2 2. 0 Description of growthion for which we will develop marketing Plan 3 3. 0 Objectives of the marketing plan for which you will develop a marketing plan. 4 4. 0 List of specific background information needed to complete the plan 4 5. 0 List of possible information sources to answer each questions listed in 4. 0 5 6. 0 List of activities/tasks necessary to complete the marketing Plan 6 7. 0 Estimated time table for completion of all activities 7 8. 0 Mission 8 9. 0 Macro Environment 8 10. 0 labor Analysis 11 11. 0 Competition 14 12. 0 trade Segment 22 13. 0 Target Segment 23 14. 0 Positioning 23 8. 0 Mission 8. 1 Mission StatementWe will provide branded products and services of superior quality and measure that improve the lives of the worlds consumers. As a result, consumers will reward us with leadership sales, profit, and value crea tion, allowing our people, our shareholders, and the communities in which we live and work to prosper. 8. 2 Principal objectives for starting the business. Vicks cares about(predicate) people, whether they are ill and trying to get better,or well and trying to stay that way. So we create respiratory products and services that treat the symptoms and nurture the body. . 0 Macro Environment 9. 1 In what ways will changes in the general levels of national stinting activities bear upon your business over the next leash to five years? * The Indian economy is emerging with remarkable rapidity from the Slowdown caused by the global financial crisis of 2007-09. * Backed by a rise in the domestic savings and investment order, a revival of growth in agriculture and resilience in the manufacturing and services sector, India has disp disgraceed a great reco truly post the global slowdown. * stock-still, persistent inflationary environment remains aBig challenge. The rise in demand coupled with sacrosanct supply bottlenecks is a catalyst for inflation * If the GDP goes higher and the purchasing power of the lower and middle class increases, there might not be a mooring of preference of Vicks product because most of Vicks products have low determines. Our Product is usually basic need it does not give you the sense of pride or manipulation glamour. So there might be one bottle in e genuinely house hold but the sales of Vicks will not increase much, unless(prenominal) they take up serious rejuvenating action on the brand and its 4 p aspects. Since Vicks is not a costly product the general level of economic activities will not have a really(prenominal) big impact on the sales of the product. 9. 1 go out changes in your local economy affect our business? Factors such as tax increase or fuel footing fluctuation will affect the business or allow emulation to creep in ,However Vicks has tackled such problems in the past by considerably reducing its cost of marketing and diffusion. Moreover the loyal customers will still bribe it not only because it is relatively lesser priced but because they know it is quality, best value for price the pay to buy it. . 2 Do you foresee any competitors from overseas? The threat of competitors from overseas is very low because there are already many products in this sector by the same company and it is not easy for the outside competitors to come and take the market share because the maximum market is taken by products from Vicks like Vicks vaporub, Vicks action 500 etc. and the trust that is already make by these products is not easy to be break. We dont see any competitors from outside into this perseverance. 9. 3 The mandates that will affect your business.OTC Drugs in common jargon means drugs which are legally allowed to be sold Over the Counter without the prescription of a Registered medical Practitioner. The term is bungling and creates a wrong impression about the official status of the drugs. In India, import, manufacture for sale and the sale and distribution of drugs and cosmetics is regulated by the Drugs and Cosmetics Act, 1940 and its subordinate legislation Drugs and Cosmetics Rules, 1945. The phrase Over the Counter and its abbreviation OTC preparations have no legal recognition and are better referred to as non-prescription drugs and/or as place remedies. . 4 Will demographic changes affect your business? Age Initially Vicks was targeted on electric razorrens but later on company shew it used by adults as well. Sinus patients as well are targeted customer. Income Since the product is not so costly so income doesnt play major role in the purchasing the product. Vicks Vaporub is offered in 5gm -50gm dibbi to cater to the needs across all segments of the society. Gender Both Male and females can use the product Location Certain geographic locations such as Colder regions, high altitude or hill stations will as well as have more have an effect on sales of Vicks Vaporub. 0. 0 Industry Analysis 10. 1 Potential rate of growth of national industry. According to a survey done by ORG IMS estimate the OTC market in India would show rates of about 10-12%, of the entire OTC market the segment for cough, cold and feverishness show the least of about 1%. 10. 2 exempt of entry of new firms into industry. Industries vary with lever to the ease with which new snitchers can enter them. The barriers to entry is one of the advantage Vicks Vaporub has already established in an industry that has a emf entrant.Such a barrier is broadly speaking measurable by the extent to which established sellers can persistently elevate their selling prices supra minimal average costs without attracting new sellers. The economics of this industry is in such a way that new entrants would have to be able to hold a substantial share of the market before they could operate profitably. 10. 3 Intensity of Competition among firms Vicks Vaporub already commanding a superior share of market, color of competition is considerably low. Moreover the constituents and benefits of the competitor products being almost the same. 10. Degree of product substitutability. It can be easily substituted since plane the competitors products constitutes almost akin(predicate) formula and act on similar symptoms ,Moreover it could also be substituted by Ayurvedha or allopathic remedies or homemake remedies. 10. 5 Degree of dependency of complementary or supporting products. Increased demand from pharma and other consuming industries mainly have been the cause for the recent increase the prices of menthol which is a major ingredient of Vicks Vaporub .The change magnitude prices of Menthol will su commit have affect on the cost of production of Vicks Vaporub. 0. 6 Degree of bargaining power This over the counter medication is ever so a seller market as the customers wont go for any bargaining for over the counter products. And the vicks loyalists dont have any complai nts about the accessibility or affordability of their favorable brand a boon in the extremely price sensitiveness Indian market. The product vicks has a very good bargaining power as it is doing good in the market by satisfying the consumer expectation. 10. 7 Technological sophistication in industry. * Vicks is coming up with various technologies in packaging. Today people look for one product with various benefits other than individual products for different problems and their lies the victor of medicated treatments. * These products are used for the cough, headache and throat pain and so the products should be designed very carefully with improved technology. * There are various products coming in the market and there are various biotechnologies coming up which is still a nourishing the industry. 10. 8 Rate of innovation in the industry. Rate of innovation is very low since the constituents of the products are more or less similar from the time it had been launched.Sales of Vic ks Vaporub mainly depend on advertisements and promotions. 10. 9 General level of Management power? * Mr. S. Khosla has been Managing Director of Procter & Gamble Hygiene & Health Care Limited since June 1, 2007 and also serves as its CEO. * He is a B. Tech (Mechanical Engg. ) with a post graduation in Business Management. * He has been with P&G since 1983 and was leading the AAI Health Care Global Business Unit and Special Global Projects. He has over the period gained valuable experience of overseeing P&Gs international business in UK, Malaysia and Japan. Mr. Khosla serves as a Member of Advisory Board for India at Catalyst Inc. * He has been supernumerary director of Gillette India Limited since December 31, 2005. * He serves as Member of the Board of Governors at Advertising Standards Council of India. Mr. S. Khosla is very valuable to P&G ,he is been with P&G for the past 29 years and is the right person to lead twain as a CEO of the company as well as Managing Director. He been rated among top CEOs of our country in survey by The Economic Times. 11. 0 Competition 11. 1 Structure of our market.The Vaporub segment in the market is dominated by Vicks Vaporub in India. Vicks commands a market share of over 60% in the cold unctuousness/rub category. This industry is already arrant(a) and vicks already being a dominant it has some competitors on cold/rub market, mainly zandu balm and Amrutajan. however it has also lost a infinitesimal amount of share to some of the unbranded products aswell. 11. 2 Comparing our product with that of the competitor based on the following parameters such as A) Quality Ratings with respect to competitor -3-2-10+1 +23Vicks Vaporub has endeared itself to the Indian consumer and finds its place in every Indian home due to its proven performance over the years against cold. The constituents of Vicks vaporub are natural ingredients such as eucalyptus Oil, Menthol and camphor which are safe for external application as a regular basis and provides relief from the symptoms of cold. B) Reputation in eyes of the customers Ratings with respect to competitor -3-2-10+1+2+3 Being product from a reputed company such as P & G, Vicks has gained its share of constitution in the eyes of the customers.In a consumer research conducted by P & G and market research firm NFO-MBL(National Family Opinion- commercialise Bureau Ltd. )consumers rated Vicks Vaporub comparatively higher on parameters such as Fast stand-in and Long Lasting Relief. In addition ,they also rated Vicks Vaporub significantly better on key product attributes stating that it is less Greasy and Smells Beter and almost 89% of the respondents rated Vicks Vaporub as Better than any cold rub ever used C. Prices Ratings with respect to competitor -3-2-10+1+2+3 25ml Box of Zandu fulsomeness costs Rs. 0. 00, However 25 ml box of Vicks cost just Rs38. 00, Its is very evident that Vicks is priced comparatively very lower to its nearest competitor. D) New product s launch/development Ratings with respect to competitor -3-2-10+1+2+3 There is no plans of launching new product from Vicks as of now and also Zandu has no plans of releasing any new product in the pain relief segment ,however they have launched a wide-eyed variety of products in category of general health either in the form of tablets or Syrup,which posses no threat to our product. 1. 3 What exactly do you telephone makes your succesful competitor roaring? This question does not apply since we dominate the market by 60%. 11. 4 Identification of the main competitors. Its main competitors are Emamis Zandu balm having a market share of 27% and amrutanjan with 10% share however the rest of the share is occupied by other branded and unbranded competitors. therefrom Zandu balm is our major competitor although Zandu Balm is not meant technically understood as a part f the Vaporub Segment in time because of similar characteristics it does compete with Vaporub products in areas and thus it has to be provided for as a competitor in the Vaporub segment. 11. 5 Main competitors principal impuissance. Principle weakness of Zandu balm is the high price and also a Balm is being mailed in consumers mind has stronger and therefore preferable only for adults. Whereas Vicks Vaporub which was persuasioned as rub for the childs cold from the beginning has crept into evry household and is also being used by adults since then. 11. Do you anticipate any new competitors coming into your market in the near future? As it this Cold/rub segment of the market has already reached the maturity and more over Vicks Vaporub is dominant in this market with hardly a(prenominal) competitors,its is very difficult for new entrants, As of now there is no anticipation for new competitors. 11. 7 Changes in the competitive approaches our has major competitor make in the last 12 months.There is no such changes in the competitive approaches of Zandu balm, more over this product can be used promoted anytime in the year unlike Vicks Vaporub 11. How do you regularly track major competitors activities? The competitors activities can tracked through * Websites-look at its home foliate to see if they have made changes to the way they describe their products and services. * News Columns * Trade Shows/ as yett Sponsorship 11. 9 The reasons customers buy from us- 1. They want to feel better * Alleviate symptoms from 4 primary conditions * suffer back to cause 2. Low price sensitivity * Generics are 30%-50% cheaper and have less than 10% share * There is perceived differentiation this reduces customers price sensitivity 3. Convenience * Purchase from nearest store. 1. 10 The Buying process adopted by different customers you cater to? Its can purchased from nearest retail or medical store. 11. 11 Is there seasonality of buying your product(s).Yes our product thrives on seasonality. At the time of its launch vicks Vaporub had been promoted mainly as a winter remedy and had been pushed mostly in winter, simply because the incidence of cold was greatest in that season However later on research showed the people were equally susceptible to colds in the monsoon, Therefore to tap this opportunity, Vicks vapoub was also recommended as remedy for monsoon cold. 1. 12 How customers use the product? VapoRub can be applied to the chest or throat (for congestion relief)or back or to sore muscles (to increase circulation). (For external use only) Market Segmentation Dividing a market into smaller conventions with distinct needs, characteristics, or behaviors who might require reprint products of marketing mixes. Variables that might be used in segmenting consumer markets are geographic, demographic, psychographic and behavioral.What basis of Segmentation does P&G use to differentiate the Vicks? Geographic segmentation Proctor and Gamble have existence in 80 countries worldwide where Vicks have its market and these includes countries from North and South America, Europe, M iddle East, Asia and some countries of equatorial region. Pakistan, China, India and Russia are the major countries of Asia where proctor and gamble sold Vicks. Demographic Segmentation Age Vicks is used by almost all ages of people. Gender Vicks is used by both males and females.Income People of low income to people of high income can all afford Vicks. Psychographic Segmentation Person be immenseing to any social class either he/she is from lower or even he/she is from higher and person of any life style and personality can use Vicks for cough, cold, flu, chest cold, chest congestion and sinus symptoms. Behavioral Segmentation Vicks are often used by the people on special occasions when they are suffering from cough, cold, flu, chest cold, chest conjestion and sinus symptoms. Target segmentThe target market for Vicks Vaporub is children. Knowing that the typical Indian family centered around the child and also realizing that the health of the child was the cowcatcher concern of t he parent, Vicks Vaporubwas positioned as a rub for the Childs cold. This was felt to be the best way of getting it into the homes. Besides, this meant further distinguishes it from a balm, because a balm was much stronger and therefore preferred for adults, Vicks Vaporubs Milder Formulation was suited for children.Positioning Vicks of Vaporub In the early 1950s when Richhardson Merrel first looked at it ,the balm market in india seemed promising for Vicks Vaporub. Since theBalm Market was fairly extensive in India, specially in south india ,the company expected little resistance to the macrocosm of the product. All that needed was to sell Vicks Vaporub as a balm.At that time balm market consisted of mainly four or five brands with amrutanjan as the accepted leader. The question was whether it should take a plunge against leader? or should it carve out itself a different niche? Whereas in rest of the parts of the world Vicks was positioned has a distinct position in other markets a ll over the world as a rub for cold. However technically the formula of Vicks Vaporub did not prevent its use as a multi-purpose ointment.The final decision was however to position it as a rub for cold. Though the company realized this definition would limit its use nevertheless, it decided to go ahead as it would bring the product into sharper focus. Knowing that the typical Indian family centered around the child and also realizing that the health of the child was the prime concern of the parent, Vicks Vaporub was positioned as a rub for the Childs cold. This was felt to be the best way of getting it into the homes.Besides,this meant further distinguishes it from a balm, because a balm was much stronger and therefore preferred for adults,Vicks Vaporubs Milder Formulation was suited for children. The company also knew that it would be very frustrating for parents when the child could not sleep and lay awake throughout the night . Therefore,while other Balms were used at all the tim es of the day, Vicks Vaporub was specifically positioned as a rub for a childs cold to be used in night.Finally Vicks Vaporubwas positioned for use on the nose, throat, chest, all over the back, and this became the integral part of the Vaporub message. Though the positioning of Vicks Vapourb in india was very similar to whet was being done in other countries,a proper understanding of the Indian environment contributed substantially to the success of Vicks Vaporub. All over the world Vicks Vaporub had been promoted mainly as a winter remedy and had been pushed mostly in winter, simply because the incidence of cold was greatest in that season.This pattern was fallowed in india in the early stages. Later,research showed that people were equally susceptible to colds in monsoon. therefore, to tap this opportunity,Vicks Vaporub was recommended as a remedy for monsoon cold a special set of advertisement was built around this monsoon cold(getting wet in the rain,sneezing,cold, etc) RHL attr ibuted the success of Vicks Vaporub in India to proper initial positioning having once introduced Vicks Vaporub into homes by appealing to the parents concerns for the health of their child,its was later recommended for use by adults too.Years later after the product had already established in the Indian household, Brand managers made some modification in the original definition of Vicks Vaporub positioning has a multi-purpose ointment, for obvious reason of broadening the target group, besides research showed that adults were also using Vicks Vaporub,Futher,lay time use was also recommended. Even though some ingredients and attributes of Vicks Vaporub were similar to those of its competitors such as Zandu Balm and amrutanjan, differential advantages was secured through positioning strategy.It was differentiated by (a) Target userChild (b) employ occasion Colds (c) Manner and time of application at night, on the nose, throat, chest and back. 15. 0 Product Mix of Vicks VicksVapoRub- Is a Decongestant Vaporizing Ointment for topical use. Ayurvedic medicine. Vicks CoughDrops-Is a Cough Drop that provides relief from throat irritation. Ayurvedic medicine. VicksAction500Extra-Is a Colds Medicine for relief of multiple cold symptoms such as blocked nose (nasal congestion), headache, bodyache, sore throat pain and associated lethargy.Vicks Inhaler- Inhaler for a feeling of relief from stuffy nose. Ayurvedic medicine. It is easy to carry in a pocket or purse. Provides fast and temporary feeling of relief from stuffy nose. Inhale deeply to make breathing feel clear and cool. Vicks VapoCool-This is the latest offering from Vicks in India. Launched in Oct 2011, it is a new premium throat drop specially formulated to provide 2 way relief which soothes the throat and relieves blocked nose at the same time. It is currently available in two flavours viz. Menthol & Peppermint. 5. 1 Is your business is dependent on one product or service for over 80 percent of profit. No, our business is not on one product however our business mainly depends on Vicks Vaporub, Vicks Cough drops and followed by Vicks inhaler. 15. 2 How easy are your products or services to sham? Its is very easy to copy most of products of business, Moreover the product ingredients are well know ayurvedhic constituents. A research study by A. C. Nielsen introduced that sales of Vicks similar products equaled the sales of the genuine brands.P & G initiated action against the manufacturers of look-alike Vicks Vaporub & Lozenges. Thecompany obtained an injunction from the court & with the assistance of court representatives & advocates. It conducted raids on the premise of the fake manufacturer& surface products valued at Rs. 3. 5 million. These included look-alikes vaporising rubbing marketed under the brand name Vikas cough drops under the name Venus & aMenthol drop under the name Super plus 5 15. What is the extent of product differentiation you have achieved for your range of product/ services? Over the years there has been a very minimal product differentiation in it products however Vicks caters mainly to cold and symptoms of it through most of its own products in different forms such as Vaporub, Inhaler, cough drops, Capsules (Vicks Action 500) 15. 4 What proportion of your product/service range is in each form of life cycle? The stage through which individual products develop over time is commonly known as product life cycle.All of the products of Vicks has reached the maturity stage and also the industry has reached the maturity phase (i. e. ) most profit is earned by the market as a whole. At this stage Research and Development is likely to be restricted to product modification and improvement and perh aps to improve production efficiency and quality. Product(Industry) Life cycle All the products and the industry has achieved Maturity. 15. 5 Do your product / services benefits match customers needs or are there gaps? List your products features and benefit s and compare them to customer needs.First of all our product is not a feature based product, however some of the government noteworthy features based on convenience sampling on sample size of 20 here are the results we obtained Features Quick Relief Benefits Helps consumer get rid of cold symptoms very soon. Customer Needs At time it is very frustrating for a person suffering from cold symptoms such as blocked nose or congested chest,and will be in need for product that reliefs such problems as soon as possible, consumers belive that Vicks helps them in such cases.Features Quality Benefits Trust on the product and its benefits Customer Needs Consumers trust on the brand for their value for money and also free of any side affect. Features Availability (Ease of purchase) Benefits available at convenience of the customer. Customer Needs Incase the customer is in urgent need of the product it can be available at the nearest retail or medical store. Such is the distribution channel of Vicks. 15. 6 How important is service, warranty and so on? No question about service or warranty 5. 7 How important is packaging? Packaging is important however it has remained the same for many years with predominantly blue colour. 15. 8 How is your product perceived in relation to competitive offerings? Yourself(5) Major competitors(5) Price 4 2 Our product is very cheap compared to our major competitor. Eg 25ml Box of Vicks Vaporub-Rs 38. 00, whereas 25ml box of zandu Balm Rs 70. 00Performance 4 3 Packaging 4 ( Attractive) 2 Reliability 4 (especially for Children) 3 Durability 4 (Best before 2 years) 3(Best before 18 months) Quality 4 3 After sales service/ N/A N/AMaintenance N/A N/A Guarantees N/A N/A Promotion/Advertising During monsoon and winter Anytime of the year Image 4 3 15. 9 What product modification and change have your competitors introduced in last one year. Recently Emami ltd. tarted reviving its over-the-counter (OTC) healthcare business under the Zandu bran d through brand re-launches and investing in its distribution system, packaging and marketing campaign. Products like popular pain reliever Zandu Balm are being re-launched and price being increased. Pricing * MRP of vicks vaporub is as fallows * 10 ml Rs22 * 25 ml Rs45 * 50mlRs 79 A profitable venture of Proctor & Gamble, Vicks Vaporub has established itself as a market leader in Vaporub segment and gives tough competition to certain products in other segments also.The distinct niche it has created in the market is because of the fact that the company realizes its position as a market leader and thus the formulation of policies accordingly. To speak of them, it is important to appreciate its inherent advantage as a Proctor & Gamble product. The fact is that P & G believes in exploiting its resources and putting them to their maximum usage. Their entire marketing strategy is based upon its principle (to speak exclusively in the Indian context) and thus they have only one marketing c hannel for all its products.This is to say that the same set of dealers for its products who market them all and thus the cost of marketing each product is saved in terms of distribution cost. The distribution channel follows five levels, give in detail below * Manufacturer (P & G health and hygiene) * Super Distributer * Distributer * Dealer/Retailer * Customer Vicks Vaporub or for that matter no product of Vicks does not have a separate market channel for itself. All products are marketed by one single marketing channel, organized and regulated by one company namely, Proctor and Gamble Hygiene Products Ltd.The commission for each intermediatory is as follows. (i) Dealer 16% (ii) Distributor 4% (iii) Super Distributor 1 1. 5% What is here important to note that the person who actually sells the product to the consumer gets the maximum i. e. 16% on the sale of the product The distributor, who makes the goods available to the dealer gets 4% i. e. one-forth of the share of the dea ler Also this fact has to be understood in the light of the peculiar fact of the existence of a Super Distributor. In our context, this implies the actual link between the company and the distributors. slackly there are only One or two of super distributors in each state, depending upon the size and demand in the state. These super distributors are start distributors and actually account for the market building of Vicks or P & G products as any increase in market share of Vicks or and increase in demand in The market earns them handsome incentives for Vicks. Thus without actually getting into the hassles of dealing with local dealers and distributors, Vicks actually gets a higher share in market by using the area specific knowledge of these super distributors. (3. Another factor in this distribution channel is the presence of hoarders. Now these hoarders are none else but what we call as black marketers they are not specific to Vicks but in general hoard all products in the good se gment especially the FMCGs. These cause great problems in the assessment of real demand of the consumers and the real consumption of the products. They store the goods in great bulks and lead to colored scarcity of products, thus raising the prices. P & G has found an effective reply to this situation by the Designing of their super distributor system.They being certain of the local peculiarities Effectively deal with the hoarding effect and do not allow the company to suffer on these counts. (4. ) The collection of order from the local dealers is a task left upon the MRs (Medical Representatives) who collect orders and report to the distributors, who also employ them for this purpose. The advantage of being an non prescribed drug, the cost of giving samples to the doctors is saved considerably. (5. ) Then again, the segregation of the orders trustworthy through MRs and direct orders is considerable.It is estimated that about 50 to 60 percent of the entire supply of Vicks Vaporub is through this MR route. The rest is in the form of direct purchase of the dealers (which comprises a significant portion of the sales volume) from the super distributor. In this manner, they not only gain on the count of the commission of the distributor but also get two fold advantage. First they can negotiate on whole sale prices on account of bulk purchase and secondly they can also negotiate upon the transport and delivery upon their own terms to them by the super distributor. 6. ) That Vicks does not count solely upon its share as a market leader. It is assured of the presence of other competitors and thus it has not remained static in terms of its promotional strategy and has also simultaneously been incumbent upon increasing its market share by indulging into intensive promotions strategies such as free Vicks Inhaler along with Vicks Vaporub, discounts, 20% extra on each pack of 50g. Each and other offers. Thus it has constantly tried to lure the consumers to stay with it while penetrating the market in to deeper. (7. Vicks has been posed as the Health Care Brand of P & G India. Through this, P & G has desire to present both its market leaders and having a distinct aim and objective and thus want to gain recognition of the product in the eyes of the consumer. The effect, accordingly, has been that the consumers have sought to rely on Vicks as a part and parcel of their daily lives as such. In almost each and every household, a pack of Vicks Vaporub can be located. Customer Price sensitivity Vicks Vaporub comes in three types of packs * 10 ml Rs22 * 25 ml Rs45 * 50mlRs 79As per our interview with retailer the most preferred of these is the 25ml pack, An average of 10 packs will gets sold every week in a fussy store. Vicks vaporub is the market leader in this segment however the nearest competitor is Zandu balm which is very expensive comapared to Vicks Vaporub. 25ml pack of Zandu Balm is priced at Rs70. Vicks Vaporub has very hardcore loyalty amon g customers, It is in very rare situation that incase Vicks Vaporub is not available the customers go Zandu Balm or Amrutanjan Customer price sensitivity plays a very minimal role in this case.For example If the price of 25 ml pack Vick Vaporub is increased by 10%, the resulting price of Rs49. 5 is still very low compared to its nearest competitor Zandu Balm which is priced at Rs70. The price of Vicks Vaporub will still remain lesser that of Zandu Balm even if the prices of Vicks Vaporub is increased by 50% at the present situation. Promotional mix of Vicks Vaporub Advertisement through radio, television and other kinds of media such as facebook and twitter along with, promotions are primary promotional mix for Vicks Vaporub. Media Plan & messageVicks Vaporub We dont sell Vicks Vaporub, we sell mothers love. Over the years, Vicks has launched various heart-tugging ad campaigns that have struck an emotional chord and left an impact of love and care for which the brand stands. Accordi ng to a PG spokesperson, Ever since its launch in India in 1952, Vicks Vaporub was strategically positioned as a child cold rub, and all communication to consumers, employees, trade etc. has always centered round the mother child loving relationship. The brand surely reigns supreme on the trust parameter, which no competitor can take away from Vicks.The effect, accordingly, has been that the consumers have sought to rely on Vicks as a part and parcel of their daily lives as such. In almost each and every household, a pack of Vicks Vaporub can be located. And what is important to note is that where it is not present, consumers still refer the other ointments (which they use) as Vicks only. By this it can be understood as to how dominating the effect of Vicks has been. Vicks VapoRub has endeared itself to the Indian consumer and finds its place in every Indian home, due to its proven performance over the years against cold.According to the company PG, We dont sell Vicks VapoRub, we s ell mothers love. The Vicks portfolio caters to different consumer needs and Vicks has become an integral part of every home and family in India. The consumer-brand relationship has been built over many years of trust and care and Vicks has lived up to its promise of a superior quality cough and cold relief product that consumers can enjoy for some other fifty years and many more, to come. Vicks will last as long as Mothers love lasts. Present media plan for vicks vaporub BackgroundAs per 2010-2011 annual report, The Vicks Cough Drops business had an excellent Year, with the brand growing at 18%. The growth was driven by increased investment on proven advertising and driving awareness of flavors by using other relevant touch points for the Brand like radio and wall-painting, which increased consumption further. Given the making love for cricket among its consumers, the Brand also executed a first ever cricket focused program with the launch of Vicks Cricket lie with flow mobil ize over 16 top cities in the Country. A penchant for talking incessantly and passion or the cricket let the jockeying begin Vicks Cough Drops announced the launch of the nations first ever Cricket Jockey Hunt a unique concept that sweeps the nation in search of the supreme cricket caramel who conveys his passion for the sport in his wittiest and quirkiest best Gracing the event with their presence were none other than two of Indian crickets most famous and distinctive personalities Harsha Bhogle Mandira Bedi. All of us in our day to day lives have experienced throat irritation which may appear minor at the outset but has an indelible impact.Fortunately, Vicks Cough Drops has been our trusty companion providing long lasting relief from throat irritation. As Vicks Cough Drops arms people with the thrilling equipment of being able to talk for long hours, the Cricket Jockey Hunt aims to bring forth the scintillating combination of jockeying with the nations passion cricket. Speaki ng about the Vicks Cricket Jockey Hunt, Harsha Bhogle said, The Vicks Cricket Jockey Hunt is a distinctive platform for all cricket fans that have an inclination and skill for cricket to come forward and explore their talents.There is huge potential in our country and I urge all those who have the skill set to participate. This is a platform that I could only wish was available back in my day. I am very anxious about the contest and look forward to mentoring the participants. Each week the contestant will go through a series of eliminations to reach the final levels of the Top 8 followed by the Top 3 followed by the grand declaration of the Ultimate Vicks Cricket Jockey in each of these 16 cities.However Vicks VapoRub had a continued strong volume growth driven by continued focus on the successful blanket of warmth advertising via augmented media spend and on our ongoing strategy of upsizing consumers to drive consumption. However this year Vicks has come up with very innovational campaign on its face book page Vicks India that claims to be the No. 1 brand for cough and cold, is on a mission to create the ultimate anthem for Indias cricket team and wants the community to be a part of it. Brands are forever catching up on the cricket fever in a nation of cricket fanatics.With the T20 World Cup round the corner, Vicks India has commenced on the creation of an anthem to cheer the Indian team called recommend for Champions. Cheer for Champions is an endeavour to unite all of India in their support of the national cricket team. Currently in the process of being composed by much sought after music composer, Ranjit Barot, Vicks India also wants the community to be a part of it. For when one voice has power, you can imagine what a whole nation joined by a single cheer could do.And for adding to the cheer, fans can expect exciting incentives 25 surprise gift hampers and if you submit your cheer in a group of 5, 2 of the best group video submissions can win a trip t o the T20 World Cup in Sri Lanka Cheer for Champions can be accessed on a neat and comprehensive Facebook app on the Vicks India page with four tabs Home, Submit your Cheer, Gallery and more or less the Anthem. A user who lands up on the Home page can find all about the anthem and whats in it for him/her. The countdown to the anthem is displayed on a live ticker in terms of days, hours and transactions left.The submission showcase displays a gallery of selected submissions made to the anthem as entries are subject to moderation so as to avoid the use of strong language. You can submit a cheer in whatever way you wish to show your passion a yell, a scream, a chorus, a vociferation There are 3 ways to submit your entry Record through your webcam, Record on audio clip or Upload an audio or video file of not more than 30 seconds duration. You can keep watching the about the anthem tab for ongoing developments around the anthem. About the Cheer for champions anthemThe concept of cr eating an anthem to cheer for the nation is not all that great but getting your community to join in is. It helps bring in the social aspect into this campaign. Roping in the community to create an anthem, a community song or an ad jingle is the trend now. Its also reminds us of a similar campaign launched in the beginning of this year to salute real life heroes. Hero MotoCorp had launched the Billion Voices campaign along with A. R. Rahman, where fans were invited to upload a video with them singing the Hum mein hain hero jingle and get a chance to feature in the final video.Apart from the campaign a new advertisement was released recently , effrontery the passion for cricket among the Indian users,none other than Virat Kohli was roped in for the advertisement, only this time it was for both Vicks cough syrup as well as for vicks vaporub. Given that Vicks Vaporub is not only used by children but adults as well ,roping in Virat kohli will be another strategic be given in promotiona l mix by including the game cricket in its message. The VapoRub segment in the market is dominated by Vicks VapoRub in India.Vicks commands a market share of over 60% in the cold balm/rub category. This industry is already saturated and Vicks already being a dominant it has few competitors on cold/rub market, mainly zandu balm and Amrutajan. however it has also lost a small amount of share to some of the unbranded products as well. Competitors Its main competitors are Emamis Zandu balm having a market share of 27% and amrutanjan with 10% share, however the rest of the share is occupied by other branded and un branded competitors.Therefore Zandu balm is our major competitor although Zandu Balm is not meant technically understood as a part of the VapoRub Segment yet because of similar characteristics it does compete with VapoRub products in areas and thus it has to be provided for as a competitor in the VapoRub segment PEST ANALYSIS Political factor We all know that OTC Drugs in commo n jargon means drugs which are legally allowed to be sold Over the Counter without the prescription of a Registered Medical Practitioner. The term is clumsy and creates a wrong impression about the official status of the drugs.In India, import, manufacture for sale and the sale and distribution of drugs and cosmetics is regulated by the Drugs and Cosmetics Act, 1940 and its subordinate legislation Drugs and Cosmetics Rules, 1945. The phrase Over the Counter and its abbreviation OTC preparations have no legal recognition and are better referred to as non-prescription drugs and/or as household remedies, even if there is any problem with respect to any product of Vicks VapoRub the p&g will take care of it literally.. Economic factorsFactors such as tax increase or fuel price fluctuation will affect the business or allow competition to creep in, However Vicks has tackled such problems in the past by considerably reducing its cost of marketing and distribution. Moreover the loyal custome rs will still buy it not only because it is comparatively lesser priced but because they know it is quality, best value for price the pay to buy it Social factors When used as directed, the over-the-counter cold remedy Vicks VapoRub is generally considered to be safe. Mayo Clinics Dr. Jay L.Hoecker regards Vicks VapoRub as a harmless remedy, but notes a lack of conclusive evidence to support its folk use as a nasal decongestant. The active ingredients in Vicks VapoRub include menthol, camphor and eucalyptus oil, which are natural products associated with few side effects. Nevertheless, Vicks VapoRub may trigger complications if it is used incorrectly. In a January 2009 report, the American College of Chest Physicians cited a case-report involving an 18-month-old girl who experienced near-fatal respiratory problems after inhaling Vicks VapoRub.Technological factor Rate of innovation is very low, since the constituents of the products are more or less similar from the time it had been launched. Sales of Vicks VapoRub mainly depend on advertisements and promotions. These products are used for the cough, headache and throat pain and so the products should be designed very carefully with improved technology. There are various products coming in the market and there are various biotechnologies coming up which is still a nourishing the industry Growth rateAccording to a survey done by ORG IMS estimate the OTC market in india would show rates of about 10-12%, Of the entire OTC market the segment for cough, cold and fever show the least of about 1%. Marketing mix Vicks VapoRub is a product that has already reached maturity stage of its product life cycle in segment where the industry also has reached maturity stage. The marketing mix during this stage involves efforts to build customer loyalty, typically accomplished with special promotions and incentives to customers who switch from a competitor to our brand. Core CompetencyFavorable quality perceptions associated wit h the Vicks brands. Given the absence of verifiable information that customers can interpret, customers use brands to form inferences about product quality. Vicks favorable quality perceptions result from the following cues (each of which are hard for new entrants to mimic) Age of brand Market share Amount of advertising Your mother rubbing it on your chest Well-established sales force and distribution Comparative advantage in food distribution outlets and mass merchandisers Not valuable in segments that shop in other marketsDemand information Cash But competitors also have cash. Key success factors Vicks VapoRub has to encash the factors making it competitively superior i. e. (i) safe and effective, (ii) as a product which can be used regularly and has no side effects, (iii) is easier to carry, (iv) has a fond effect, (v) has a external application and thus has no side effects, (vi) is useful for all ages, (vii) is less greasy and smells better (than other products of the same type) . New Market Existing New Product ExistingProduct Product is remained the same for many years with minimal changes, however it should remain to continue the way it is, given below is Ansoff matrix for Vicks s,currently all of the products are doing well with cough drops having 18% growth last year. Vicks VapoRub lies category of Old product and old market. we have to either find methods to increase market penetration at this stage ,mainly we have to concentrate on promotions as well. More over we can find the possibilities of introduction of new product or re-launch of existing product with new product modifications.Vicks offers product for relief from cold and its symptoms through various product forms such as in the form of Vaporub,capsules,Inhaler, Cough Drops, However Vicks was also offered in the form of liquid know as Vicks cough formula 44,However the product failed and it was dropped from Vicks product portfolio. Hence we have the competency of offering Vicks in the form of liquid as well by relaunching a new product itself once again. On further survey we can judge the feasibility of implementation for such a product.Price Increased demand from Parma and other consuming industries mainly have been the cause for the recent increase the prices of menthol which is a major ingredient of Vicks Vaporub . The increased prices of Menthol will surely have affect on the cost of production of Vicks Vaporub. Factors such as tax increase or fuel price fluctuation will affect the business or allow competition to creep in, However Vicks has tackled such problems in the past by considerably reducing its cost of marketing and distribution.Moreover the loyal customers will still buy it not only because it is comparatively lesser priced but because they know it is quality, best value for price the pay to buy it. We would recommend Vicks to continue with its current prices, As per our interview with dealers legal age of the people who purchased vicks vapo rub preferred the 25-ml box costing Rs 45,moreover there was an average sale of atleast 10 boxes per week at places we interviewed . Channel Vicks VapoRub or for that matter no product of Vicks does not have a separate market channel for itself.All products are marketed by one single marketing channel, organized and regulated by one company namely, Proctor and Gamble Hygiene Products Ltd The commission for the dealer for sale of one product at as per secondary data was found to be up to about 16%,however the dealers we interviewed that they get above 10% We would like to recommend Vicks Vaporub should continue to give the margin of 10%-16% to the dealers. This shall protect them against the inducing of the manufacturers of local and unbranded products to sell their products PromotionAs monsoon rains are already set in and winter about to begin in very soon, Vicks VapoRub must(prenominal) concentrate more on promotions. The primary promotional mix of advertisement through televisio n and radio should be continued along with use of new media such as facebook and twitter for a two way interaction with the consusmers, that also helps in providing feedback to the company as well to measure the results of a particular online promotions or campaign. The recent Cheers for Champ is catching on heat with the T20 world cup around the corner. .