Harley Davidson †Strategies Essay

Harley Davidson Company is a largest factory-sponsored motorcycle club in the world. It has a wide range of vision and mission that makes Harley-Davidson apart from the competition and why their bell ringer strength is legendary. The United States customers for example, have come to trust the name Harley-Davidson, which gives the troupe a competitive vantage all over their competitors. The gild strives to improve growth and addition demand for Harley-Davidson motorcycles.Today the Harley Davidson Company takes the leading position in the business world, when demand trumps supply this allows them to increase the prices of productions and stock. They have become a force to be reckoned with in the motorcycle industry, while continuing to maintain existence through either booming or recessive grocery stores. The external matrix indicates that the Harley-Davidson troupe is supra average when it comes to being perceptive and responsive in regards to opportunities and threats.Based on the weighted score of 3.58, the major and minor strengths dominate the weak opportunities and threats. Besides from advantage of the partnership to the counterweight of the competitors, Harley-Davidsons ships company looking at the other companies as a whole competitor, the hybrid expansion could generate a big deal more revenues (Datamonitor, 2006, p. 14). The competitive matrix indicates that Harley-Davidson holds a strong position among its competitors. Through brand image, customer loyalty, and a relatively stable financial position, the company sack work towards growth in the global markets.One avenue is to purchase the 20 million shares of stock that the company has been authorized to buy back. Harley Davidsons opportunity to buy back their shares is their opportunity to tell the world that they are still a financially stable company. This answer the question on how can Harley-Davidson improve its 2005 stock performance. Harley-Davidson, Inc TOWS Matrix The Matrix would give the best strategies in which Harley Davidson Company motivates the customer heart and go a great tool of the companys success as wholesome.Under this matrix strategies developed were as follows with coded letter Strengths (S), Weaknesses (W), Opportunities (O), Threats (T), Strengths & Opportunities ( SO) strategy, Weaknesses & Opportunities(WO) strategy, Strength & Threats (ST) Strategies, and Weaknesses & Threats (WT) Strategies. Under which noted that the strengths were comprises with at least factual comment namely, 1. Brand Loyalty 2. Commanding Market share in heavy weight segment 3. Offering Cross Segments 4. Extensive Distribution Network 5. potent Operating Performance and 6. Customers Loyalty.Furthermore, it is also noted from the list, the three listed weaknesses Weak European business performance, Rising dealer inventory and dec bloodline in value of pre-owned vehicles and the endorsement inquiry over production plants. While on the other hand, there are three o pportunities offered by the company namely SEC inquiry over production plants, Improvement in efficiency and Chinese Market. Plus other thing the company has to dealt with and made some direct action complied is the list of threats the company cannot avoid to tackle it efficiently. The threats were Intense Competition, Increase in raw material cost and Regulatory Issues.With such matrix strategies of the company, other new strategies can be developing that also of great used in the new company. From there, we can design a Strength, Weaknesses, Opportunities & Threats (SWOT) strategies, SPACE, BCG, IE, Grand Strategy, and QSPM matrices thats is also valuable to use in order to improve the business progress and development. Conclusions The companys current strategies appeared to following, the Strength, Weaknesses, Opportunities & Threats (SWOT) strategies, that is, in addition to the previous existing strategies which are SWOT originated. Thus it gives the company big booms of succes s.That is, based on the financial and analytical data, Harley Davidson is a strong financial organization that has been in business for over 100 years and if they run in the way they are working, they could remain in business another 100 years. The underlying grand strategy or strategy theme of the company is that, company uses an aggressive strategy, because it would be in the upper right, aggressive quadrant. The Explanation to this would be graphing the transmute of FSIS in the plane of CAIS versus FSES, the result would be increasing change of FSIS was found.Hence with these amazing results, theCompany turn ined the financial strength & industry strength (FSIS) increasing as the financial Strength positively overcome as well as the industry strength also positively reached. Stating the immediate and future strategy recommendations for the company will be , taking into accounts that competitor continuously becoming at large and introduces more vivid product assurance , the com pany can still compete more effectively if the continuous studies about how to gain trust among customers and also continuous seeking more effective strategies that will fits the need of the customers.Thus for sure the more the company blooms up to the highest level among the rest of the competitors. Providing a selection rationale and financial justification about the companys financial strength will be Harley-Davidson, Inc has developed strategies in line with their aspirations to grow within a Global Market. The company prides itself on having brand recognition and customer loyalty. In the terms of generating revenues, the company has dominated the domestic market versus their competitors ability. Harley-Davidson is comprised of four segments (Datamonitor, 2006, p.28).This enables them to focus on different targeted customers. The segments consist of standard, performance, touring and customized motorcycles (Datamonitor, 2006, p. 28). Other strengths include strong operating perf ormance and distribution network. Harley products are exchange by over 1,300 dealers globally (Datamonitor, 2006, p. 29). The ability to market and promote a brand name product to people all over the world, through non-homogeneous networking capabilities, provides the company will a stronger market position.The strong operating performance can be based upon the growth of the company. Looking at revenues from 2003 to 2005, the company has change magnitude funds by almost 14. 5 percent within two years (Income Statement Forbes. Com). According to the quarterly reports on Forbes, it appears that for 2006, the company will exceed the previous years revenues. Therefore, the company is continually growing and making their presence known in the industry.